Uploaded January 2021 | Updated September 2026, 3 hours ago
This is an industrial design analysis about the potential choices that designers have made around autonomous vehicles. The focus is on Cruise, Zoox, and Waymo. Getting your license and driving your car used to be a rite of passage. It was your ticket to freedom. The US was without question, a car culture. But with economic and cultural shifts towards digital entertainment and interaction, this has changed. Autonomous vehicles are capitalizing on these shifts, and their designs are informed by fundamentally different use cases and product architectures.
Enroll in my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Check out Raffi Minasian's talk on autonomous vehicles: vimeo.com/195135577
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
This is an industrial design analysis about the potential choices that designers have made around autonomous vehicles. The focus is on Cruise, Zoox, and Waymo. Getting your license and driving your car used to be a rite of passage. It was your ticket to freedom. The US was without question, a car culture. But with economic and cultural shifts towards digital entertainment and interaction, this has changed. Autonomous vehicles are capitalizing on these shifts, and their designs are informed by fundamentally different use cases and product architectures.
Enroll in my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Check out Raffi Minasian's talk on autonomous vehicles: vimeo.com/195135577
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
