Uploaded March 2023 | Updated September 2026, 12 hours ago
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If you ask designers why they do their job, they’ll usually say it’s because they want to make things that improve people’s lives. This is really confusing when you learn that so many successful designers are elitist jerks. Why are they like that? And, do you need to act that way to be successful?
Editing by Brad Heath: twitter.com/brad_heath_
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
00:00-1:23 Intro
01:24-04:44 When Being an Elitist Jerk is Useful
04:45-05:59 Ideas are lies
06:00-07:53 Creativity is a team sport
07:54-12:04 The designer club
12:05-14:17 Performative aspects of creative professions
14:18-15:52 The END of elitism?
15:53-16:33 Check out my Patreon
16:34-19:33 The END of Elitism? (continued)
Become a patron of my channel: patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: studioello.com/mail
Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Join my discord channel: discord.gg/hFw55nh
Follow me on Twitter: twitter.com/john_mauriello
Follow my Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
If you ask designers why they do their job, they’ll usually say it’s because they want to make things that improve people’s lives. This is really confusing when you learn that so many successful designers are elitist jerks. Why are they like that? And, do you need to act that way to be successful?
Editing by Brad Heath: twitter.com/brad_heath_
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
00:00-1:23 Intro
01:24-04:44 When Being an Elitist Jerk is Useful
04:45-05:59 Ideas are lies
06:00-07:53 Creativity is a team sport
07:54-12:04 The designer club
12:05-14:17 Performative aspects of creative professions
14:18-15:52 The END of elitism?
15:53-16:33 Check out my Patreon
16:34-19:33 The END of Elitism? (continued)
