Uploaded April 2024 | Updated September 2026, 6 hours ago
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All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Edited by Brad Heath: bradleyheath.com
Check out Technology Connections, the guy who reviewed the toaster: youtu.be/1OfxlSG6q5Y?si=wxRrh9ScQ8q3k4vA
Check out TFLClassics, they do cool stuff with their Model T (and other cars): youtu.be/3FMNUpFhsz4?si=UDj4VFm7_0N1aySs
Some designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on?
Time stamps:
0:00 Intro to Quintessential Design
2:49 Paperclips & Manufacturing Process
3:46 Maglite: Intellectual Property, Patents, & Legal Strategies
4:55 Opera
5:56 Maglite part 2
8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard
12:20 Designs that Change Culture: Model T
21:49 Indispensable Addictions
30:28 The Fifth Element
Works Cited: https://text.is/0K1Z
💻 Thanks to Opera for sponsoring this video! Get a browser that’s literally better at everything, download Opera today: https://opr.as/Opera-browser-designtheory
Become a patron of my channel: patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: studioello.com/mail
Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Join my discord channel: discord.gg/hFw55nh
Follow me on Twitter: twitter.com/john_mauriello
Follow my Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Edited by Brad Heath: bradleyheath.com
Check out Technology Connections, the guy who reviewed the toaster: youtu.be/1OfxlSG6q5Y?si=wxRrh9ScQ8q3k4vA
Check out TFLClassics, they do cool stuff with their Model T (and other cars): youtu.be/3FMNUpFhsz4?si=UDj4VFm7_0N1aySs
Some designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on?
Time stamps:
0:00 Intro to Quintessential Design
2:49 Paperclips & Manufacturing Process
3:46 Maglite: Intellectual Property, Patents, & Legal Strategies
4:55 Opera
5:56 Maglite part 2
8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard
12:20 Designs that Change Culture: Model T
21:49 Indispensable Addictions
30:28 The Fifth Element
Works Cited: https://text.is/0K1Z
