When to push press with a known IP vs a new IP @IndieGameBusiness
When to push press with a known IP vs a new IP @IndieGameBusiness
Uploaded May 2026 | Updated September 2026, 3 weeks ago
Mike Straw from Insider Gaming talks a bit about known IP vs new IP and when you should push press.

Watch the whole video here: youtube.com/watch?v=ccsPz-6fiao

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When to push press with a known IP vs a new IP

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