How to Get Content Creators to Play and Promote Your Game @IndieGameBusiness
How to Get Content Creators to Play and Promote Your Game  @IndieGameBusiness
Uploaded May 2025 | Updated September 2026, 3 weeks ago
Most gamers discover new titles through YouTube, Twitch and other social media platforms, but how do you get creators to talk about your game? This session breaks down actionable strategies for identifying the right influencers, reaching out effectively, and building lasting relationships. Learn how to time your efforts around key milestones to boost visibility and get noticed by the Steam algorithm.
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How to Get Content Creators to Play and Promote Your Game

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