When Beauty Testing Goes Wrong, Who’s Responsible? ROUNDTABLE with Avril Love and Rania Ibrahim PhD @TheEcoWell
When Beauty Testing Goes Wrong, Who’s Responsible? ROUNDTABLE with Avril Love and Rania Ibrahim PhD  @TheEcoWell
Uploaded December 2025 | Updated September 2026, 10 hours ago
When beauty testing goes wrong, who’s responsible? And what does responsibility actually look like? A roundtable discussion follow up on the CHOICE SPF testing scandal - a response to some bad takes I’ve seen circulating on social media about how the brands involved aren’t responsible, and that the responsibility lies entirely with the testing lab that was committing fraud. Unfortunate and unpopular truth: that’s not how that works. This discussion featured Dr Rania Ibrahim PhD, coming at it from the clinical testing expert POV, and Avril Love, from the legal and regulatory POV. If you are a brand, this episode is probably an important one for you to tune into to understand what your responsibilities are, and how you can carry them out. For consumers, the takeaways of this convo would be super helpful in learning how to find trustworthy brands. This episode was almost entirely led by audience questions - thank you to everyone who submitted thoughtful prompts and comments!

DISCLAIMER - this is the rough unedited video of the discussion. If you'd like to hear the polished audio only discussion, you can find the podcast on all major podcast streaming apps if you search The Eco Well Podcast, or directly on our website here: theecowell.com/podcast/beautytestingroundtable
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When Beauty Testing Goes Wrong, Who’s Responsible? ROUNDTABLE with Avril Love and Rania Ibrahim PhD

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