Uploaded March 2026 | Updated September 2026, 1 week ago
Are you in the right niche? Find out what happens when you start over here: youtu.be/SYQrYo0lY0M?si=qsA7uTw-Y9A5H-dM
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👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
▪️▪️▪️▪️▪️
Connect with Caitlin:
🎥 YouTube Channel: @CaitlinPawlowski
📸 Instagram: instagram.com/caitlinpawlowski
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In this episode, I talk with @CaitlinPawlowski about her decade on YouTube and multiple pivots. We dive into niching down, outgrowing your content, chasing views vs alignment, and hitting 100K subscribers. If you’re struggling with YouTube growth or finding the right niche, this honest conversation will show you what it really takes to build a sustainable, aligned YouTube channel.
▪️▪️▪️▪️▪️
👀 Here are some other videos you might enjoy:
You don’t need 100K subscribers to make money on YouTube! youtu.be/CiRjoms0n1I?si=tHb4NQwwS3MOWxDh
78% of YouTubers Are Making This Channel Niche Mistake (and DON'T know it) - youtu.be/F_ByB7qum5U?si=sayq5k0bo3Qzk8Mb
If you don't master this, you'll fail on Youtube: Stephanie Lange youtu.be/PkuvucuIGjs?si=X7883kMGrCs5gVyC
00:00 What It’s Really Like to Pivot on YouTube
02:00 Caitlin's First YouTube Video and How It All Started
06:18 Caitlin's Original Goals on YouTube
09:10 What That Content Gave Me (At the Time)
10:18 Who I Was During My Luxury Fashion Era
14:17 Realizing There Was More to Me
16:07 The Moment I Knew There Was More to Life
20:09 Caitlin's First Major YouTube Pivot
21:52 Caitlin's First Commentary Video Took Off
25:43 Entering the Commentary Era
28:18 What It Felt Like Seeing My Channel Grow Fast
32:25 Caitlin Reached 100K Subscribers in 1 Year
35:34 When Things Started to Feel Misaligned
37:24 I tried to take breaks
38:35 The Real Reason I Stayed on YouTube
41:28 Making Another Big Pivot
43:37 What It’s Like Working with a YouTube Coach
47:23 The Truth About Pivoting
49:12 I feel Happier and Lighter
51:39 Hitting 100K and Losing Momentum
55:47 What Keeps You Creating?
57:15 Caitlin's Honest Advice on Pivoting
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👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach for 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
❤️Poppy AI, my new favorite AI tool for YouTube creators!
getpoppy.ai/?affiliate=yourytcoach
Use code ErikaV for $25 off plus theres a 30 day money back guarantee!
🤩 VIDIQ
I love VidIQ for keyword research, thumbnail testing, and understanding what's working behind the scenes on YouTube.
Try VidIQ for just $1 here: vidiq.com/erikavieira
👩🏻🏫 Course Creation Platform I use and recommend:
app.kajabi.com/r/oFsCzB2V/t/4ir2vpn9
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
Are you in the right niche? Find out what happens when you start over here: youtu.be/SYQrYo0lY0M?si=qsA7uTw-Y9A5H-dM
▪️▪️▪️▪️▪️
👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
▪️▪️▪️▪️▪️
Connect with Caitlin:
🎥 YouTube Channel: @CaitlinPawlowski
📸 Instagram: instagram.com/caitlinpawlowski
▪️▪️▪️▪️▪️
In this episode, I talk with @CaitlinPawlowski about her decade on YouTube and multiple pivots. We dive into niching down, outgrowing your content, chasing views vs alignment, and hitting 100K subscribers. If you’re struggling with YouTube growth or finding the right niche, this honest conversation will show you what it really takes to build a sustainable, aligned YouTube channel.
▪️▪️▪️▪️▪️
👀 Here are some other videos you might enjoy:
You don’t need 100K subscribers to make money on YouTube! youtu.be/CiRjoms0n1I?si=tHb4NQwwS3MOWxDh
78% of YouTubers Are Making This Channel Niche Mistake (and DON'T know it) - youtu.be/F_ByB7qum5U?si=sayq5k0bo3Qzk8Mb
If you don't master this, you'll fail on Youtube: Stephanie Lange youtu.be/PkuvucuIGjs?si=X7883kMGrCs5gVyC
00:00 What It’s Really Like to Pivot on YouTube
02:00 Caitlin's First YouTube Video and How It All Started
06:18 Caitlin's Original Goals on YouTube
09:10 What That Content Gave Me (At the Time)
10:18 Who I Was During My Luxury Fashion Era
14:17 Realizing There Was More to Me
16:07 The Moment I Knew There Was More to Life
20:09 Caitlin's First Major YouTube Pivot
21:52 Caitlin's First Commentary Video Took Off
25:43 Entering the Commentary Era
28:18 What It Felt Like Seeing My Channel Grow Fast
32:25 Caitlin Reached 100K Subscribers in 1 Year
35:34 When Things Started to Feel Misaligned
37:24 I tried to take breaks
38:35 The Real Reason I Stayed on YouTube
41:28 Making Another Big Pivot
43:37 What It’s Like Working with a YouTube Coach
47:23 The Truth About Pivoting
49:12 I feel Happier and Lighter
51:39 Hitting 100K and Losing Momentum
55:47 What Keeps You Creating?
57:15 Caitlin's Honest Advice on Pivoting
▪️▪️▪️▪️▪️
👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach for 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
❤️Poppy AI, my new favorite AI tool for YouTube creators!
getpoppy.ai/?affiliate=yourytcoach
Use code ErikaV for $25 off plus theres a 30 day money back guarantee!
🤩 VIDIQ
I love VidIQ for keyword research, thumbnail testing, and understanding what's working behind the scenes on YouTube.
Try VidIQ for just $1 here: vidiq.com/erikavieira
👩🏻🏫 Course Creation Platform I use and recommend:
app.kajabi.com/r/oFsCzB2V/t/4ir2vpn9
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
