Uploaded January 2025 | Updated September 2026, 1 week ago
Are you ready to learn more about the 2025 YouTube growth strategy that I've taught my students and 1-on-1 clients? Sign up for my FREE Masterclass here: erikavieira.net/masterclass
▪️▪️▪️▪️▪️
👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
▪️▪️▪️▪️▪️
Sierra Schultzzie has grown a successful, 1.1 million subscriber YouTube channel, but she recently announced that she was no longer going to be posting on this channel. As a YouTube strategist and producer, I wanted to take a closer look at Sierra Schultzzie's YouTube journey, and analyze what she's done to build her success. At the end of the day, Sierra is making decisions about her YouTube channel based on what her and her family needs, but there are a number of powerful actions she's taken along the way that have really prepared her for this transition!
▪️▪️▪️▪️▪️
👀 Here are some other videos you might enjoy:
• What's going on with Angie Hot & Flashy's YouTube? Channel Producer reveals algorithm updates - youtu.be/-5o46TPNDqA
• Another YouTuber QUITS YouTube: What’s going on with Frederique Bros? - youtu.be/OmWimw_dtSA
• The Bold Pivot that transformed her YouTube channel and her life - JenLuv - youtu.be/gVxfjoOwO0o
• Why Smart People Are Quietly Moving to YouTube in 2025 with Margarita Nazarenko - youtu.be/NvTEk_arwRg
00:00 Sierra Schultzzie Abandoning YouTube
01:25 Sierra Leaving YouTube
03:20 Sierra Schultzzie: The Numbers
05:45 Sierra's Vlog Channel
08:26 Motherhood
11:30 Strategic YouTube Success
▪️▪️▪️▪️▪️
Videos Referenced:
• thank you for 10 years.. the end of my channel - youtube.com/watch?v=VJDyU1dTsRo
• a life update - youtube.com/watch?v=vwyqy_KY5jE
▪️▪️▪️▪️▪️
👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach fr 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🆓 FREE 32 Page YouTube Video Ideas Ebook!
masterclass.erikavieira.net/first1000
💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course:
erikavieira.net/confidence
✨ Grab my my Audience Attraction System mini course here:
erikavieira.net/yaas
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
🤩 TubeBuddy
Use the code ErikasBuddy to get 20% off
tubebuddy.com/Beautyandthevlog
👩🏻🏫 Course Creation Platform I use and recommend:
app.kajabi.com/r/oFsCzB2V/t/4ir2vpn9
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
Are you ready to learn more about the 2025 YouTube growth strategy that I've taught my students and 1-on-1 clients? Sign up for my FREE Masterclass here: erikavieira.net/masterclass
▪️▪️▪️▪️▪️
👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
▪️▪️▪️▪️▪️
Sierra Schultzzie has grown a successful, 1.1 million subscriber YouTube channel, but she recently announced that she was no longer going to be posting on this channel. As a YouTube strategist and producer, I wanted to take a closer look at Sierra Schultzzie's YouTube journey, and analyze what she's done to build her success. At the end of the day, Sierra is making decisions about her YouTube channel based on what her and her family needs, but there are a number of powerful actions she's taken along the way that have really prepared her for this transition!
▪️▪️▪️▪️▪️
👀 Here are some other videos you might enjoy:
• What's going on with Angie Hot & Flashy's YouTube? Channel Producer reveals algorithm updates - youtu.be/-5o46TPNDqA
• Another YouTuber QUITS YouTube: What’s going on with Frederique Bros? - youtu.be/OmWimw_dtSA
• The Bold Pivot that transformed her YouTube channel and her life - JenLuv - youtu.be/gVxfjoOwO0o
• Why Smart People Are Quietly Moving to YouTube in 2025 with Margarita Nazarenko - youtu.be/NvTEk_arwRg
00:00 Sierra Schultzzie Abandoning YouTube
01:25 Sierra Leaving YouTube
03:20 Sierra Schultzzie: The Numbers
05:45 Sierra's Vlog Channel
08:26 Motherhood
11:30 Strategic YouTube Success
▪️▪️▪️▪️▪️
Videos Referenced:
• thank you for 10 years.. the end of my channel - youtube.com/watch?v=VJDyU1dTsRo
• a life update - youtube.com/watch?v=vwyqy_KY5jE
▪️▪️▪️▪️▪️
👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach fr 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🆓 FREE 32 Page YouTube Video Ideas Ebook!
masterclass.erikavieira.net/first1000
💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course:
erikavieira.net/confidence
✨ Grab my my Audience Attraction System mini course here:
erikavieira.net/yaas
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
🤩 TubeBuddy
Use the code ErikasBuddy to get 20% off
tubebuddy.com/Beautyandthevlog
👩🏻🏫 Course Creation Platform I use and recommend:
app.kajabi.com/r/oFsCzB2V/t/4ir2vpn9
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
