Uploaded October 2025 | Updated September 2026, 1 week ago
Learn my YouTube strategy for FREE: sign up for my next live masterclass here: erikavieira.net/masterclass
HUGE thank you to Kay Harms for coming onto the podcast!!!
▪️▪️▪️▪️▪️
👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
▪️▪️▪️▪️▪️
Connect with Kay Harms: Dressed for My Day:
🎥 YouTube Channel: @DressedforMyDaywithKayHarms
📸 Instagram: instagram.com/dressed_4_my_day
✨ Website: dressedformyday.com
▪️▪️▪️▪️▪️
In this interview, Kay Harms (Dressed for My Day) shares how she started her women-over-50 fashion channel. We cover starting a fashion blog at 54, growing on YouTube during 2020, smart collabs, balancing sponsors with audience trust, monetizing through affiliate marketing (ShopMy vs LTK), growing an email list, and sustainable YouTube growth.
▪️▪️▪️▪️▪️
👀 Here are some other videos you might enjoy
• Why Most Fashion YouTubers FAIL - Anna Reid (style and fashion YouTuber) youtu.be/u5z6xxAvbR4?si=FukI0KlYqJ3LrN13
• 5 NEW Ways to 10x Your YouTube Income in ONE week! youtu.be/NhCcnU_giF4?si=7r28B__GsjhLhLDy
• YouTube Success Over 40: The Truth About Starting Late (Elise Rose Crochet) youtu.be/oPoJpHeJ5yE?si=dEftx40bZkgXr-2U
• How one long-time YouTuber grew 40k subscribers and 4x her AdSense revenue in 90 days! youtu.be/VnjG3Gp8ojk?si=BiDQIfi1IGv6ncU2
0:00 - Meet Kay from Dressed for my Day
1:40 - How Kay’s faith shapes her YouTube career
4:41 - How Kay became a fashion blogger
7:30 - Getting onto YouTube
11:11 - Growing quickly on YouTube
14:54 - Balancing sponsorships and being true to your audience
19:29 - Generating income on YouTube
25:14 - Using YouTube affiliate links
28:08 - Growing an email list
33:20 - What is the biggest income stream?
36:18 - Being able to retire with YouTube
39:07 - How personal to get on YouTube
40:52 - Starting YouTube over 50
43:47 - What happens when things falter?
46:43 - Why Dressed for My Day?
49:17 - How are you using AI?
50:16 - Has a video you were excited about ever flopped?
52:06 - What are you working on now?
53:41 - How do you stay organized?
54:31 - ShopMY vs LTK
58:43 - Where to follow Kay
▪️▪️▪️▪️▪️
👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach for 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🆓 FREE 32 Page YouTube Video Ideas Ebook!
masterclass.erikavieira.net/first1000
💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course:
erikavieira.net/confidence
✨ Grab my my Audience Attraction System mini course here:
erikavieira.net/yaas
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
❤️Poppy AI, my new favorite AI tool for YouTube creators!
getpoppy.ai/?affiliate=yourytcoach
Use code ErikaV for $25 off plus theres a 30 day money back guarantee!
🤩 TubeBuddy
Use the code ErikasBuddy to get 20% off
tubebuddy.com/Beautyandthevlog
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
🎵Music Credit:
'Simplicity' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au
Learn my YouTube strategy for FREE: sign up for my next live masterclass here: erikavieira.net/masterclass
HUGE thank you to Kay Harms for coming onto the podcast!!!
▪️▪️▪️▪️▪️
👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
▪️▪️▪️▪️▪️
Connect with Kay Harms: Dressed for My Day:
🎥 YouTube Channel: @DressedforMyDaywithKayHarms
📸 Instagram: instagram.com/dressed_4_my_day
✨ Website: dressedformyday.com
▪️▪️▪️▪️▪️
In this interview, Kay Harms (Dressed for My Day) shares how she started her women-over-50 fashion channel. We cover starting a fashion blog at 54, growing on YouTube during 2020, smart collabs, balancing sponsors with audience trust, monetizing through affiliate marketing (ShopMy vs LTK), growing an email list, and sustainable YouTube growth.
▪️▪️▪️▪️▪️
👀 Here are some other videos you might enjoy
• Why Most Fashion YouTubers FAIL - Anna Reid (style and fashion YouTuber) youtu.be/u5z6xxAvbR4?si=FukI0KlYqJ3LrN13
• 5 NEW Ways to 10x Your YouTube Income in ONE week! youtu.be/NhCcnU_giF4?si=7r28B__GsjhLhLDy
• YouTube Success Over 40: The Truth About Starting Late (Elise Rose Crochet) youtu.be/oPoJpHeJ5yE?si=dEftx40bZkgXr-2U
• How one long-time YouTuber grew 40k subscribers and 4x her AdSense revenue in 90 days! youtu.be/VnjG3Gp8ojk?si=BiDQIfi1IGv6ncU2
0:00 - Meet Kay from Dressed for my Day
1:40 - How Kay’s faith shapes her YouTube career
4:41 - How Kay became a fashion blogger
7:30 - Getting onto YouTube
11:11 - Growing quickly on YouTube
14:54 - Balancing sponsorships and being true to your audience
19:29 - Generating income on YouTube
25:14 - Using YouTube affiliate links
28:08 - Growing an email list
33:20 - What is the biggest income stream?
36:18 - Being able to retire with YouTube
39:07 - How personal to get on YouTube
40:52 - Starting YouTube over 50
43:47 - What happens when things falter?
46:43 - Why Dressed for My Day?
49:17 - How are you using AI?
50:16 - Has a video you were excited about ever flopped?
52:06 - What are you working on now?
53:41 - How do you stay organized?
54:31 - ShopMY vs LTK
58:43 - Where to follow Kay
▪️▪️▪️▪️▪️
👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach for 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🆓 FREE 32 Page YouTube Video Ideas Ebook!
masterclass.erikavieira.net/first1000
💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course:
erikavieira.net/confidence
✨ Grab my my Audience Attraction System mini course here:
erikavieira.net/yaas
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
❤️Poppy AI, my new favorite AI tool for YouTube creators!
getpoppy.ai/?affiliate=yourytcoach
Use code ErikaV for $25 off plus theres a 30 day money back guarantee!
🤩 TubeBuddy
Use the code ErikasBuddy to get 20% off
tubebuddy.com/Beautyandthevlog
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
🎵Music Credit:
'Simplicity' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au
