Uploaded October 2016 | Updated September 2026, 53 minutes ago
The broad category of ways that sites attempt to improve their rankings is known as search engine optimization, or SEO. SEO is sometimes broken into two categories. Black hat SEO consists of manipulative strategies that search engine providers do not condone and actively defend against. In contrast, white hat SEO consists of a variety of techniques that can improve the way that a page is processed by search engines and ensure that search results are relevant. Search providers typically support white hat SEO since its collective effect is to improve the overall quality of search results. Many white hat SEO techniques consist of various ways to restructure the page’s HTML to ensure that its contents can be properly indexed and its key topics determined.
Credits: Talking: Geoffrey Challen (Assistant Professor, Computer Science and Engineering, University at Buffalo). Producing: Greg Bunyea (Undergraduate, Computer Science and Engineering, University at Buffalo).
Part of the internet-class.org online internet course. A blue Systems Research Group (https://blue.cse.buffalo.edu) production.
The broad category of ways that sites attempt to improve their rankings is known as search engine optimization, or SEO. SEO is sometimes broken into two categories. Black hat SEO consists of manipulative strategies that search engine providers do not condone and actively defend against. In contrast, white hat SEO consists of a variety of techniques that can improve the way that a page is processed by search engines and ensure that search results are relevant. Search providers typically support white hat SEO since its collective effect is to improve the overall quality of search results. Many white hat SEO techniques consist of various ways to restructure the page’s HTML to ensure that its contents can be properly indexed and its key topics determined.
Credits: Talking: Geoffrey Challen (Assistant Professor, Computer Science and Engineering, University at Buffalo). Producing: Greg Bunyea (Undergraduate, Computer Science and Engineering, University at Buffalo).
Part of the internet-class.org online internet course. A blue Systems Research Group (https://blue.cse.buffalo.edu) production.
