Uploaded January 2025 | Updated September 2026, 2 weeks ago

---

What's going on with plant-based products?

*Subscribe*
youtube.com/unnaturalvegan?sub_confirmation=1

*References*
farmanimalwelfare.substack.com/p/positive-trends-on-alternative-proteins
vegconomist.com/market-and-trends/slowdown-patent-applications-cultivated-plant-based-meat-levelling-after-hype-cycle-peak
en.wikipedia.org/wiki/Gartner_hype_cycle
linkedin.com/pulse/8-lessons-from-20-years-hype-cycles-michael-mullany
en.wikipedia.org/wiki/Beyond_Meat
en.wikipedia.org/wiki/Impossible_Foods
vegconomist.com/retail-e-commerce/plant-based-alternatives-cheaper-animal-products-several-categories-germany
vegconomist.com/science/pan-sweden-accelerate-protein-transition-studying-properties-plant-proteins
vegconomist.com/ingredients/axiom-foods-expands-production-pea-protein
vegconomist.com/company-news/good-mills-innovation-plant-based-texturants-proteins-fie-europe
vegconomist.com/market-and-trends/us-plant-based-meat-market-thriving-5-25bn-2029

*Videos to watch next*
youtu.be/_cMdykO2mc4
youtu.be/NNOSnxCyHEw
youtu.be/81cXHYzUJoE

*Support the Channel*
Patreon: patreon.com/unnaturalvegan
YT Members: youtube.com/@UnnaturalVegan/membership
Amazon Store: amazon.com/shop/unnaturalvegan
Shirts: teespring.com/stores/unnatural-vegan

*Socials*
TikTok: tiktok.com/@unnatural.vegan
Instagram: instagram.com/unnaturalvegan
Twitter: twitter.com/unnaturalvegan

*Support an Effective Animal Charity*
animalcharityevaluators.org