Uploaded February 2026 | Updated September 2026, 3 weeks ago
Want to learn how to scale your social media management business? Most freelancers don’t have an income problem. They have a reinvestment problem. Once you start making money in your business, that revenue is no longer a salary. It’s fuel. And if you want to hit consistent $10K, $20K, $30K+ months, you have to learn where to pour it.
In this episode, I’m breaking down the only three investments that have actually shifted the needle in my business over the last seven years. If you’re serious about growing a real business, it’s not about buying a better camera. It’s about building better infrastructure.
💕 Thank You to Rella for sponsoring this video
Use code ELLEN for 10% off your subscription:
👉 getrella.com/?via=ellen
xx
Ellen
⏰ TIME STAMPS
00:00 – You’re not an employee anymore
00:38 – The 3 investments that actually scaled my business
01:23 – Investment #1: Systems & Software
02:42 – Why $24/month software is worth it
04:04 – How software increases your prices
05:06 – Investment #2: Hiring Your First Contractor
07:18 – Why contractors over employees (at first)
08:32 – What you should actually outsource
09:06 – Investment #3: Coaching & Mentorship
11:58 – The $800 investment that changed everything
13:30 – Why investing should feel scary
16:50 – The hidden ROI of mentorship
20:47 – Final thoughts: Build infrastructure, not aesthetics
_____________________________________________________
🔗 //LINKS (ad affiliates) //
30% off the planning template I use with the code ELLENM30: productivitymethod.com/ELLENM30
Camera: geni.us/iPjpAt
Lens: geni.us/kNkJOx
Full list of tools & software I use: ellenmackenzie.com/tools
🤯 //FREE TRAINING SERIES//
0 to 7 figures: enter your social media manager era!
ellenmackenzie.com/private-podcast
💻 // WORK WITH ELLEN //
Join the Dishing up Digital School: ellenmackenzie.com/Dishing-up-Digital-School
Join the high level mastermind: ellenmackenzie.com/the-lfg-mastermind
SMM template bundle: ellenmackenzie.com/offers/DwKaVUZd
Buy Ellen’s book: https://www.amazon.com.au/dp/0473664798
📲 // SOCIAL MEDIA //
Instagram: instagram.com/ellenmackenziee
TikTok: tiktok.com/@ellenmackenzieee
👩💻 Ellen’s business: ellenmackenzie.com
📧 Sponsorship enquiries: team@dishingupdigital.com
Want to learn how to scale your social media management business? Most freelancers don’t have an income problem. They have a reinvestment problem. Once you start making money in your business, that revenue is no longer a salary. It’s fuel. And if you want to hit consistent $10K, $20K, $30K+ months, you have to learn where to pour it.
In this episode, I’m breaking down the only three investments that have actually shifted the needle in my business over the last seven years. If you’re serious about growing a real business, it’s not about buying a better camera. It’s about building better infrastructure.
💕 Thank You to Rella for sponsoring this video
Use code ELLEN for 10% off your subscription:
👉 getrella.com/?via=ellen
xx
Ellen
⏰ TIME STAMPS
00:00 – You’re not an employee anymore
00:38 – The 3 investments that actually scaled my business
01:23 – Investment #1: Systems & Software
02:42 – Why $24/month software is worth it
04:04 – How software increases your prices
05:06 – Investment #2: Hiring Your First Contractor
07:18 – Why contractors over employees (at first)
08:32 – What you should actually outsource
09:06 – Investment #3: Coaching & Mentorship
11:58 – The $800 investment that changed everything
13:30 – Why investing should feel scary
16:50 – The hidden ROI of mentorship
20:47 – Final thoughts: Build infrastructure, not aesthetics
_____________________________________________________
🔗 //LINKS (ad affiliates) //
30% off the planning template I use with the code ELLENM30: productivitymethod.com/ELLENM30
Camera: geni.us/iPjpAt
Lens: geni.us/kNkJOx
Full list of tools & software I use: ellenmackenzie.com/tools
🤯 //FREE TRAINING SERIES//
0 to 7 figures: enter your social media manager era!
ellenmackenzie.com/private-podcast
💻 // WORK WITH ELLEN //
Join the Dishing up Digital School: ellenmackenzie.com/Dishing-up-Digital-School
Join the high level mastermind: ellenmackenzie.com/the-lfg-mastermind
SMM template bundle: ellenmackenzie.com/offers/DwKaVUZd
Buy Ellen’s book: https://www.amazon.com.au/dp/0473664798
📲 // SOCIAL MEDIA //
Instagram: instagram.com/ellenmackenziee
TikTok: tiktok.com/@ellenmackenzieee
👩💻 Ellen’s business: ellenmackenzie.com
📧 Sponsorship enquiries: team@dishingupdigital.com
