Uploaded October 2025 | Updated September 2026, 3 weeks ago
Fundamentally, the content I post has remained the same… it’s just the format and structure that has changed overtime.
I know if I made a post saying “THE ALGORITHM HAS CHANGED” it would get a lot more views.
And that’s the issue with a lot of marketing “gurus” you’ll see here on Instagram - they have their own agenda.
Having more people scared, intimidated or frustrated by the algorithm suits them. It brings them more views and more business.
But it’s high time someone took a different approach. We can break down the algorithm and make things SIMPLE.
Yes, reach it down. Yes, engagement is down.
But there’s also been a HUGE increase in the amount of people posting content (especially reels).
My advice? Dont be afraid to test new content formats and step outside your comfort zone.
And remember: likes and followers don’t pay the bills. Focus on making good content for your clients instead of trying to go viral 💕
Fundamentally, the content I post has remained the same… it’s just the format and structure that has changed overtime.
I know if I made a post saying “THE ALGORITHM HAS CHANGED” it would get a lot more views.
And that’s the issue with a lot of marketing “gurus” you’ll see here on Instagram - they have their own agenda.
Having more people scared, intimidated or frustrated by the algorithm suits them. It brings them more views and more business.
But it’s high time someone took a different approach. We can break down the algorithm and make things SIMPLE.
Yes, reach it down. Yes, engagement is down.
But there’s also been a HUGE increase in the amount of people posting content (especially reels).
My advice? Dont be afraid to test new content formats and step outside your comfort zone.
And remember: likes and followers don’t pay the bills. Focus on making good content for your clients instead of trying to go viral 💕
