Want to Reach New Markets? Start with the Right Team. @harvardbusinessreview
Want to Reach New Markets? Start with the Right Team.  @harvardbusinessreview
Uploaded September 2026 | Updated September 2026, 3 hours ago
How can leaders find the right people to tackle their toughest innovation challenges?

Start by looking beyond the employees formally responsible for innovation. People working closest to a problem often have context and insights that senior leaders lack.

Amos Winter, professor of mechanical engineering at MIT, explains how leaders can unlock those ideas: Give employees the tools and opportunities to examine problems from their own vantage points, ask for their input, and show that their perspectives are valued.

Listen to the full IdeaCast episode here: https://s.hbr.org/4gULLsL
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Want to Reach New Markets? Start with the Right Team.

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