Uploaded June 2026 | Updated September 2026, 2 hours ago

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How do you build a culture of innovation when you're already managing a complex, global operation?

At the HBR Leadership Summit, Mattel CEO Ynon Kreiz shared the steps he took with HBR Executive Editor Alison Beard—including cutting over 40% of the company's product line and uniting everyone behind a single, clear purpose.

The result: a team with the space and direction to think creatively, embrace new technologies, and explore what's really possible.