Uploaded November 2023 | Updated September 2026, 1 week ago
I'm really hoping you're not all 'OSWA'd out'. I almost ditched this topic - even though I teased it last week - because I was feeling it's time the OSWAs were tidied up and placed in a holding pattern once more, at least until next year that is. But, of course, I can't.
Throughout the OSWAs we generate so much data and get so much feedback, that to not place some focus on it now would be wasteful. We need to use the moment to improve and refine - especially while it's fresh in the mind.
Separating the Aqvavitae channel and the OSWAs is difficult, so I hope you'll indulge me in this final session on the topic before we pack things up until next year, however I will add an Aqvavitae spin on things.
Ralfy and I enjoyed a debrief yesterday, and overall we're very happy with how things went this year - at least the things we could control. There were bloopers, but they were small or difficult to spot and the feedback has been unanimously super supportive. But I think we can continue to reflect and tweak, which I'll touch upon, but I'm also thinking about the scope of the thing, holistically.
What is it trying to achieve? What's it actually achieving and how has that affected me, my whisky and the Aqvavitae channel? Because it has.
Even to the point it has encouraged me to buy additional whisky this year which I didn't think I needed. But, according to thousands of you, I do. At the very least I need to be aware of them. And, for the folk who care about my take, investigate and consider them. So, three bottles snagged. See if you can guess which three nominees I went for.
Time to share. Yes, I do think 'confess' is too strong a word, but I'll bet it's more effective on that YouTube thumbnail!
0:00 - Opening
2:01 - Scope of topic
5:33 - Welcoming in the lounge
16:08 - Festival weekend
20:18 - The OSWAs are there to drive sales?
22:22 - The OSWAs are not for you
32:52 - The effect on me
35:55 - Uncorking - James Eadie Trade Mark X
42:45 - Motivation & FOMO
48:54 - It's so predictable(?)
57:28 - Uncorking - WT Rare Breed
1:08:28 - The 'secret' core contributors?
1:17:38 - Uncorking - Blue Spot 7yo
1:26:55 - Improvements for 2024?
1:29:15 - The 'lost' OSWA vignette
1:34:24 - Adding to the contributor pool
1:40:58 - Uncorking - Kilchoman Sanaig
1:56:34 - Change nothing(?)
1:59:40 - A sneek peak at the submissions
2:08:42 - Quiz at the End
Link to OSWA vignette compilation: youtu.be/ZxP9AJPNQbE?si=rqGT5IGJyJn9C9qm
Join the initiative here: oswa.co.uk/contributors
Link to Two Whisky Bothers Aqvavitae Ardnamurchan Review: twowhiskybros.co.uk/blogs/blog/ardnamurchan-ad-04-16-ck-411-ardnamurchan-ad-04-16-ck-413 as mentioned by @Lowlander
I'm really hoping you're not all 'OSWA'd out'. I almost ditched this topic - even though I teased it last week - because I was feeling it's time the OSWAs were tidied up and placed in a holding pattern once more, at least until next year that is. But, of course, I can't.
Throughout the OSWAs we generate so much data and get so much feedback, that to not place some focus on it now would be wasteful. We need to use the moment to improve and refine - especially while it's fresh in the mind.
Separating the Aqvavitae channel and the OSWAs is difficult, so I hope you'll indulge me in this final session on the topic before we pack things up until next year, however I will add an Aqvavitae spin on things.
Ralfy and I enjoyed a debrief yesterday, and overall we're very happy with how things went this year - at least the things we could control. There were bloopers, but they were small or difficult to spot and the feedback has been unanimously super supportive. But I think we can continue to reflect and tweak, which I'll touch upon, but I'm also thinking about the scope of the thing, holistically.
What is it trying to achieve? What's it actually achieving and how has that affected me, my whisky and the Aqvavitae channel? Because it has.
Even to the point it has encouraged me to buy additional whisky this year which I didn't think I needed. But, according to thousands of you, I do. At the very least I need to be aware of them. And, for the folk who care about my take, investigate and consider them. So, three bottles snagged. See if you can guess which three nominees I went for.
Time to share. Yes, I do think 'confess' is too strong a word, but I'll bet it's more effective on that YouTube thumbnail!
0:00 - Opening
2:01 - Scope of topic
5:33 - Welcoming in the lounge
16:08 - Festival weekend
20:18 - The OSWAs are there to drive sales?
22:22 - The OSWAs are not for you
32:52 - The effect on me
35:55 - Uncorking - James Eadie Trade Mark X
42:45 - Motivation & FOMO
48:54 - It's so predictable(?)
57:28 - Uncorking - WT Rare Breed
1:08:28 - The 'secret' core contributors?
1:17:38 - Uncorking - Blue Spot 7yo
1:26:55 - Improvements for 2024?
1:29:15 - The 'lost' OSWA vignette
1:34:24 - Adding to the contributor pool
1:40:58 - Uncorking - Kilchoman Sanaig
1:56:34 - Change nothing(?)
1:59:40 - A sneek peak at the submissions
2:08:42 - Quiz at the End
Link to OSWA vignette compilation: youtu.be/ZxP9AJPNQbE?si=rqGT5IGJyJn9C9qm
Join the initiative here: oswa.co.uk/contributors
Link to Two Whisky Bothers Aqvavitae Ardnamurchan Review: twowhiskybros.co.uk/blogs/blog/ardnamurchan-ad-04-16-ck-411-ardnamurchan-ad-04-16-ck-413 as mentioned by @Lowlander
