Uploaded October 2020 | Updated September 2026, 2 days ago
Every week we usually take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. However, today's episode will be slightly different.
In Episode 21, we discuss some of the best pricing psychology tactics & strategies that will help increase your online sales.
Timestamps:
1:30 Create a sense of urgency to purchase. Tip: Use a countdown timer that shows how long the sale will last.
3:47 Increase your AOV by creating bundles. Showcase the value of buying your products in a bundle package by providing a higher discount vs if they just bought 1 of your products.
5:00 Make use of holiday sales & limited time offers
6:50 What is Loss Aversion?
7:44 Plan out a sales schedule for your whole year
10:02 Use Anchor Pricing to showcase what your discount is on each item.
11:30 How Shopify compares the MSRP vs the sale price.
12:18 Increase Conversions By Showing The Customer The Total $$ Saved In Their Cart During A Sale
14:45 The Power of 9's. $19.99 / $99.99
17:05 Color Psychology in pricing. The purpose behind seeing usually red tags when businesses are promoting a sale.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
Every week we usually take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. However, today's episode will be slightly different.
In Episode 21, we discuss some of the best pricing psychology tactics & strategies that will help increase your online sales.
Timestamps:
1:30 Create a sense of urgency to purchase. Tip: Use a countdown timer that shows how long the sale will last.
3:47 Increase your AOV by creating bundles. Showcase the value of buying your products in a bundle package by providing a higher discount vs if they just bought 1 of your products.
5:00 Make use of holiday sales & limited time offers
6:50 What is Loss Aversion?
7:44 Plan out a sales schedule for your whole year
10:02 Use Anchor Pricing to showcase what your discount is on each item.
11:30 How Shopify compares the MSRP vs the sale price.
12:18 Increase Conversions By Showing The Customer The Total $$ Saved In Their Cart During A Sale
14:45 The Power of 9's. $19.99 / $99.99
17:05 Color Psychology in pricing. The purpose behind seeing usually red tags when businesses are promoting a sale.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
