Uploaded April 2022 | Updated September 2026, 18 minutes ago
In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market .
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: bit.ly/DeepDiveIntoBusinessesAudio)
Timestamps:
2:55 Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what the product does.
4:50 How to Get People To Buy Your Subscription Program
7:34 Your Design Should Align with Your Brands Mission & Story. SEED has a very minimalistic, clean design that aligns with its brand's mission. Their marketing content reads like a full-fledged course on biology.
9:59 Create an accountable influencer program that educates.
14:04 SEED uses Proof through Science & Research to strengthen their brand position & product values.
15:33 Showing Proof of How Your Product Works Is Essential
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Interested In Being Part of Rebhorn's Upcoming NFT Project? Join our discord:
discord.gg/DbPwbUuVeP
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #SEED #eCommerceStrategy
In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market .
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: bit.ly/DeepDiveIntoBusinessesAudio)
Timestamps:
2:55 Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what the product does.
4:50 How to Get People To Buy Your Subscription Program
7:34 Your Design Should Align with Your Brands Mission & Story. SEED has a very minimalistic, clean design that aligns with its brand's mission. Their marketing content reads like a full-fledged course on biology.
9:59 Create an accountable influencer program that educates.
14:04 SEED uses Proof through Science & Research to strengthen their brand position & product values.
15:33 Showing Proof of How Your Product Works Is Essential
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Interested In Being Part of Rebhorn's Upcoming NFT Project? Join our discord:
discord.gg/DbPwbUuVeP
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #SEED #eCommerceStrategy

![FABFITFUN CASE STUDY: HOW TO GET YOUR FIRST 1,000 CUSTOMERS
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 9, we dissect into FabFitFuns business & marketing strategy – The company started in 2010 as an online magazine, similar to SELF Magazine, Cosmopolitan, & Pure Wow with 3 Co-Founders backing it up. Within 3 years they have grown an amass following through their content deliverables and strategy & decided to launch a subscription box that mimicked the goody-bags that you would receive at brand-sponsored events / Fashion Week etc.. The subscription box contains $200 worth of lifestyle products for $50 per quarter this was a huge value for the consumer. In 2018, it was reported that the company crossed the 1 million subscription members & generating well over $300 million in revenue.
We took a deep dive into some of their previous & current marketing strategies that you can start implementing into your eCommerce strategies as well.
Timestamps:
1:37 – Provide/Create Products That Align With Your Customers. You really need to understand who your customer is & use tools to segment them into categories such that you can create products that support their needs.
3:26 – Why You Should Build Up An Audience Before Launching Your Product or Service. FabFitFun originally started out as an online publishing company for 3 years before launching its subscription box. They built an amassed following of mainly women by providing value through massive amounts of content that related to that specific audience.
5:20 - Identify A Brand Voice & Stay Consistent With It.
6:30 – Leverage Facebook Creative Tools To Test Different Ad Formats. FabFitFun lowered their CPA & gained new members with a new campaign they did using Facebook’s Canvas Template [Collection Ad].
8:22 – Increase Your Revenue By Adding Additional Revenue Streams For Your Business. Identify New Ways To Increase Your Bottom Line. FabFitFun increased its revenue stream by introducing Flash Sales with products that aligned with their customer’s interests.
10:24 – How You Can Add More Value To A Commoditized Product. FabFitFun takes $200+ worth of products and offers them for only $40 per quarter. How? Mostly due to leverage. They have such a strong following that they can partner up with great brands that align with their customer & provide the brands with tons of exposure in exchange for their product. A lot of businesses can implement a similar strategy by offering a valuable eBook & other creative ways depending on who your audience is.
FabFitFun Facebook Case Study:
https://www.facebook.com/business/success/fabfitfun
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopaks Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social FABFITFUN CASE STUDY: HOW TO GET YOUR FIRST 1,000 CUSTOMERS](https://i.ytimg.com/vi/2J44MFHRhxc/mqdefault.jpg)

 created this look through their photos.
4:23 Make Your Customers Part Of Your Media Campaign.
7:31 Leverage Instagram Guides. [Made.com](http://made.com) repurposes their blog content on their website and started created guides out of them which resides only on Instagram.
9:40 Reward Your Employees.
12:32 Design branded creatives on Pinterest.
13:58 Start thinking VR. [Made.com](http://made.com) created an augmented reality of staged rooms that showcases different styles using their product.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopaks Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#deepdiveintobusinesses #MADE #d2cstrategies 6 Successful Direct To Consumer Tactics Executed By MADE](https://i.ytimg.com/vi/3NfBgDLH-Jc/mqdefault.jpg)






