Uploaded July 2022 | Updated September 2026, 2 days ago
PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.
Timestamps:
00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign
4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.
6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story
8:50 Identify Your Proof of Concept
9:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World
10:05 Other eCommerce Brands That We Seen Implement Personalization Features
11:31 The Power of Word Of Mouth Marketing
#deepdiveintobusinesses #PopSocket #MarketingStrategy
PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.
Timestamps:
00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign
4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.
6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story
8:50 Identify Your Proof of Concept
9:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World
10:05 Other eCommerce Brands That We Seen Implement Personalization Features
11:31 The Power of Word Of Mouth Marketing
#deepdiveintobusinesses #PopSocket #MarketingStrategy
