Uploaded May 2023 | Updated September 2026, 2 weeks ago
Green, energy-efficient, high performance, sustainable … whatever we call it, we are talking about healthier, better homes that focus more on the living experience in a home, as well as the home itself.
You understand the practices and features to build, remodel, or sell these better homes, yet do you know how to better position, value, and sell them?
This workshop focuses on the benefits of healthier, green, and energy-efficient homes and features and how to use these benefits to up-level your marketing and sales. The emotional pull created by the benefits of your homes and projects is how you differentiate your work. Relating their value to your clients to help them live healthier and more comfortably in their homes helps seal the deal.
Continuing Education Units (CEUS) 1 hour in
• Green Business Certification Inc. (GBCI)
• Building Performance Institute (BPI) NonWholeHouse
• Submitted for American Institute of Architects – AIA
• Certified Green Professional (NARI & CGP)
• Certified GreenHome Professional (CGHP) Pillar(s): Energy, Health, Materials, Water, Place
• AIBD
• State Architect / Builder License may be applicable
Lessons Learned
1. Know which components in a home may be healthier, more efficient and/or green.
2. Review how to spot and sell the added value of healthier, more efficient features in a home.
3. Understand how to sell the emotional value to help sell homes and projects.
4. Discuss 3 maintenance resources to distinguish you and your business.
Need CEUS?
Take the Quiz here:
greenhomeinstitute.thinkific.com/courses/using-green-benefits-to-sell-homes-and-projects
Speaker
Marla Esser Cloos, GHI Member, is the principal of Green Home Coach with 15+ years working with green certified homes and projects. Through Green Home Coach programs and partnerships, she helps businesses and people discover and create better homes to live in or work on for healthier, more comfortable lives. She is an NGBS Verifier, NAR Green and Wellness Within Your Walls certified pro.
She also is the founder and host of the Everyday Green Home podcast and author of Living Green Effortlessly: Simple Choices for a Better Home.
Marla is a member of the GreenHome Institute, The National Association of Home Builders (NAHB) Climate Risk Committee, NAHB Sustainability and Green Building Subcommittee, NAHB Healthier Homes and Communities Subcommittee and the Central Oklahoma Home Builders Association, as well as an affiliate member of the Edmond Board of Realtors.
Green, energy-efficient, high performance, sustainable … whatever we call it, we are talking about healthier, better homes that focus more on the living experience in a home, as well as the home itself.
You understand the practices and features to build, remodel, or sell these better homes, yet do you know how to better position, value, and sell them?
This workshop focuses on the benefits of healthier, green, and energy-efficient homes and features and how to use these benefits to up-level your marketing and sales. The emotional pull created by the benefits of your homes and projects is how you differentiate your work. Relating their value to your clients to help them live healthier and more comfortably in their homes helps seal the deal.
Continuing Education Units (CEUS) 1 hour in
• Green Business Certification Inc. (GBCI)
• Building Performance Institute (BPI) NonWholeHouse
• Submitted for American Institute of Architects – AIA
• Certified Green Professional (NARI & CGP)
• Certified GreenHome Professional (CGHP) Pillar(s): Energy, Health, Materials, Water, Place
• AIBD
• State Architect / Builder License may be applicable
Lessons Learned
1. Know which components in a home may be healthier, more efficient and/or green.
2. Review how to spot and sell the added value of healthier, more efficient features in a home.
3. Understand how to sell the emotional value to help sell homes and projects.
4. Discuss 3 maintenance resources to distinguish you and your business.
Need CEUS?
Take the Quiz here:
greenhomeinstitute.thinkific.com/courses/using-green-benefits-to-sell-homes-and-projects
Speaker
Marla Esser Cloos, GHI Member, is the principal of Green Home Coach with 15+ years working with green certified homes and projects. Through Green Home Coach programs and partnerships, she helps businesses and people discover and create better homes to live in or work on for healthier, more comfortable lives. She is an NGBS Verifier, NAR Green and Wellness Within Your Walls certified pro.
She also is the founder and host of the Everyday Green Home podcast and author of Living Green Effortlessly: Simple Choices for a Better Home.
Marla is a member of the GreenHome Institute, The National Association of Home Builders (NAHB) Climate Risk Committee, NAHB Sustainability and Green Building Subcommittee, NAHB Healthier Homes and Communities Subcommittee and the Central Oklahoma Home Builders Association, as well as an affiliate member of the Edmond Board of Realtors.
