King Rose Archives | Unsung Heroes: Dodge Aries & The 1985 Chrysler Turnaround (Fuel Injection, Design Tweaks) @KingRoseArchives | Uploaded April 2024 | Updated October 2024, 2 hours ago.
The year 1985 was one of strategic partnerships and continued product evolution for Chrysler Corporation. While the company wasn't quite out of the financial woods yet, they were making strides under the leadership of key figures like J.D. Withrow, Vice President of Engineering, and Bennett Bidwell, Executive Vice President. Chrysler's bread-and-butter sedans, the Dodge Aries and Plymouth Reliant (both introduced in 1981), were in their mid-cycle refresh for 1985.
These workhorses offered no major convertible variants, but did receive some improvements. Fuel injection became widespread across the lineup, offering a modest boost in power and efficiency. Additionally, Chrysler tweaked the styling slightly, offering a more contemporary look. Dodge and Plymouth had launched their revolutionary minivans, the Caravan and Voyager, two years earlier in 1983. These practical vehicles were quickly gaining popularity with families for their spacious interiors and versatility.
Overall for Chrysler, 1985 was a year of laying groundwork for the future. The company was financially stronger than just a few years prior, and with strategic partnerships and some key product updates, they were poised for a successful second half of the decade.
For availability and licensing inquiries, please contact:
globalimageworks.com/contact
Ref: S159
The year 1985 was one of strategic partnerships and continued product evolution for Chrysler Corporation. While the company wasn't quite out of the financial woods yet, they were making strides under the leadership of key figures like J.D. Withrow, Vice President of Engineering, and Bennett Bidwell, Executive Vice President. Chrysler's bread-and-butter sedans, the Dodge Aries and Plymouth Reliant (both introduced in 1981), were in their mid-cycle refresh for 1985.
These workhorses offered no major convertible variants, but did receive some improvements. Fuel injection became widespread across the lineup, offering a modest boost in power and efficiency. Additionally, Chrysler tweaked the styling slightly, offering a more contemporary look. Dodge and Plymouth had launched their revolutionary minivans, the Caravan and Voyager, two years earlier in 1983. These practical vehicles were quickly gaining popularity with families for their spacious interiors and versatility.
Overall for Chrysler, 1985 was a year of laying groundwork for the future. The company was financially stronger than just a few years prior, and with strategic partnerships and some key product updates, they were poised for a successful second half of the decade.
For availability and licensing inquiries, please contact:
globalimageworks.com/contact
Ref: S159
