CreatorIQ | Understanding Gen Z: Bubble Founder Shai Eisenman's Lightbulb Moment @CreatorIQOfficial | Uploaded 2 years ago | Updated 9 hours ago
In this segment from Ep. 49 of Earned, Shai Eisenman, founder and CEO of Gen Z skincare brand Bubble, reveals the lightbulb moment she had in learning that all of the assumptions she had about Gen Z consumer behavior were wrong, and explains why you should "always assume you know nothing" in order to create the best brand for your target consumers.

Want to see more? Watch the full interview here: youtu.be/R8DcN79YuLg

Or, listen to the full episode on:
Spotify - open.spotify.com/episode/5FdrSHfWnuYoGsU8cIKLkj?si=Q_hVd88ITXCYlFYxWXP2cw
Apple Podcasts - podcasts.apple.com/lk/podcast/49-shai-eisenman-bubble/id1504030691?i=1000558764842
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/NTI4MDA0ODUtMDc5ZC00MDJlLWJhMzktZWI5OTNiMTk0NTRh?sa=X&ved=0CAUQkfYCahcKEwj4rdzu17L3AhUAAAAAHQAAAAAQAQ

If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp

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#GenZ #Skincare #ConsumerBehavior