Bubble Founder & CEO Shai Eisenman on Creating Skincare Catered to Gen Z CreatorIQ 2022-04-27 | In Episode 49 of Earned, Conor sits down with Shai Eisenman, founder and CEO of the affordable, Gen Z-tailored skincare brand Bubble. We start by discussing the challenges of launching and scaling a business during the pandemic, and hear why Shai was inspired to disrupt the outdated mass skincare market and create a brand catering to today’s teens. Shai then explains how every decision the brand makes is rooted in research, and how Bubble invited over 10,000 teens and Gen Zers to provide insight and feedback about their product and shopping preferences. We explore how the brand’s mission to educate Gen Z consumers—without pushing products—inspired the creation of Bubble’s “Skin School,” and helped foster more genuine connection among its community. We then take a step back to discuss Shai’s background, learning why she decided to attend university at 15 and graduate at 18, and how playing chess professionally was a hugely formative experience that contributed to her business savvy. Next, Shai reveals how she learned that every assumption she had about Gen Z was wrong, and why it became her top priority to listen to these young consumers and understand their unique needs in order to create the best possible brand for them. To close the show, we hear why Bubble entered a retail partnership with Walmart while still nurturing its community through DTC. Listen to the full episode on: Spotify - open.spotify.com/episode/5FdrSHfWnuYoGsU8cIKLkj?si=Q_hVd88ITXCYlFYxWXP2cwApple Podcasts - podcasts.apple.com/lk/podcast/49-shai-eisenman-bubble/id1504030691?i=1000558764842Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/NTI4MDA0ODUtMDc5ZC00MDJlLWJhMzktZWI5OTNiMTk0NTRh?sa=X&ved=0CAUQkfYCahcKEwj4rdzu17L3AhUAAAAAHQAAAAAQAQIf you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!To learn more about how Tribe Dynamics, a CreatorIQ company, can help you understand your influencer community and supercharge your influencer marketing program with our advanced analytics, visit our website: https://hubs.la/H0DK5-10#GenZ #Skincare #Bubble
CreatorIQ Vision: The Future of Marketing CreatorIQ 2024-10-10 | The way we connect with consumers has fundamentally changed. See our product vision like never before, with a sneak peek at how we’re building an all new, next generation platform to prepare you for the content-first, creator-led future, with: -Always-on brand safety at every step-Automated content and data collection that connects to your entire business ecosystem-Data that becomes actionable intelligence that works for you-Agility to scale with your growing needsRequest a demo of CreatorIQ today! https://hubs.li/Q02STzll0
CreatorIQ CMO Brit Starr on Empathetic Leadership and the Future of Creator Marketing CreatorIQ 2024-10-08 | In Ep. 147 of Earned, Conor Begley sits down with CreatorIQ’s newly crowned CMO and creator marketing expert Brit Starr. To start, Brit recounts how a cold call from Conor led her to pivot from traditional brand marketing into the thriving tech world. We discuss the crucial role Brit has since played in growing CreatorIQ from a small startup to an over 300-employee powerhouse, before diving into her passion for influencer marketing and insights into the industry's dynamic landscape. Brit shares her core marketing philosophies, emphasizing value addition, simplicity, and community involvement as essential pillars for building successful brands. Switching gears, Brit discusses the complexities of merging brands, and the importance of clear communication and internal alignment to foster innovation. To close the show, Brit shares her excitement for brand leadership, highlighting the need for empathetic leadership and effective decision-making. Keep an eye out for more of Brit… hint hint! In this episode, you’ll learn: 1. Why empathetic leadership and authenticity are pillars of Brit’s marketing and leadership philosophies2. How the influencer marketing landscape has evolved since Brit entered the industry, and where she thinks it’s heading next3. Why managing current objectives while planning for future innovation, fostering internal alignment, and clear communication are keys to effective leadershipIf you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Connect with the Guest: Brit’s LinkedIn: linkedin.com/in/britmccorquodaleConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Unlocking Media Entrepreneurship and the Future of the Creator Economy with Jim Louderback CreatorIQ 2024-10-01 | In Ep. 146 of Earned, Conor Begley sits down with Jim Louderback—editor and CEO of “Inside The Creator Economy” Newsletter. To start, we dive into Jim's remarkable career spanning from management consulting to leading iconic media entities like PCMag, VidCon, and Revision3, and Jim shares invaluable insights for anyone navigating the media landscape. Jim then reveals his secret sauce to maintaining authenticity, creating compelling content, and leveraging AI tools such as ChatGPT to enhance the creative process. Next, we hear Jim’s innovative approach to event planning, emphasizing the importance of the attendee journey and creating lasting impressions. Switching gears, Jim highlights the increasing significance of digital creators and the transformative potential of AI tools like DALL-E and Midjourney. Jim explains how these technologies can democratize content creation, allowing a broader, global audience to share their stories online. We discuss how platforms like CreatorIQ are incredibly helpful for managing and scaling influencer marketing programs and underscore the importance of community and engagement in today's media environment. To close the show, Jim shares his passions outside of writing, which include technology reviews, as well as helping older generations travel as smoothly as they did in their younger years.In this episode, you will learn: 1. Why staying true to one's passions and authenticity in content creation is vital to success2. How AI tools can actually enhance creativity and significantly improve the content creation process3. Why innovative event design, from pairing unexpected speakers to enhancing attendee experiences, is key to curating memorable experiencesIf you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Inside the Creator Economy - http://louderback.comConnect with the Guest: Jim’s LinkedIn - linkedin.com/in/jlouderbConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Navigating Global Success: Inside LOccitanes Marketing Revolution with Vandana Tandon CreatorIQ 2024-09-24 | In Ep. 145 of Earned, Conor Begley sits down with Vandana Tandon—Chief Brand Marketing Officer of global retail conglomerate L'Occitane Group. To start, Vandana pulls back the curtain on L'Occitane's social transformation—from having a minimal social media presence to becoming a power player in the beauty industry. We dive into L'Occitane's strategic adoption of Instagram and TikTok, and hear how fostering relationships with influencers and content creators has helped the company build word-of-mouth and authentically resonate with new generations of consumers. Next, Vandana discusses how large-scale marketing events and the synergy between organic social and paid ads have significantly boosted product interest and ad performance. She also emphasizes the importance of cultivating a cohesive team culture built on respect and understanding, and shares her strategies for managing teams across the globe. To close the show, Vandana reflects on her personal career journey, and highlights the importance of patience, continuous learning, and building a complementary leadership team.In this episode you will learn:1. How L'Occitane has transformed into a social media powerhouse under Vandana's leadership, focusing on Instagram, TikTok, and creator partnerships.2. Why building a cohesive team culture and global-local synergy have been key to brand success.3. Vandana's career insights on patience, continuous learning, and how to assemble a complementary team for marketing leadership.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: L'OCCITANE Group - group.loccitane.comConnect with the Guest: Vandana’s LinkedIn - linkedin.com/in/vandanatandonConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
RJ Larese, VP of Talent & Influencer Marketing, on How Creators Became the Heartbeat of Modern Media CreatorIQ 2024-09-17 | In Ep. 144 of Earned, Conor Begley sits down with RJ Larese—VP of Talent & Influencer Marketing at entertainment powerhouse, Paramount, overseeing strategy for Paramount+, Nickelodeon, and Awesomeness. With over 14k followers on LinkedIn, RJ is also a thought leader in the creator economy. To start, RJ reveals his tried-and-true strategies for integrating creators into the brand ecosystem, redefining how traditional media competes with social media and gaming platforms for the attention of Gen Z and Gen Alpha. RJ explains how creators have become the heartbeat of modern media, from voicing animated characters to creating bespoke experiences at the Kids' Choice Awards. Next, we dive into RJ’s career journey, from getting his start in reality TV casting to climbing up to corporate leadership. RJ emphasizes the importance of a positive workplace culture and balancing hard work with leisure. To close the show, RJ shares his most transformative life lessons, including how his near-death experience reinforced the importance of a harmonious work-life balance. In this episode, you will learn: 1. How integrating creators authentically into media can drive engagement and capture younger audiences2. Why embracing creators as modern celebrities is crucial for media relevance3. How work-life balance and positive workplace culture are essential for sustained success in entertainmentIf you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Paramount - paramount.comConnect with the Guest: RJ’s LinkedIn - linkedin.com/in/rjlareseConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
From Wall Street to the Creator Economy: Monica Khan on Helping Creators Accelerate Their Business CreatorIQ 2024-09-17 | In Ep. 143 of Earned, Conor Begley sits down with Monica Khan—former Executive Vice President of Creator Experience at Spotter, whose mission is to empower YouTube creators to accelerate their business and achieve creative freedom with game-changing capital, exclusive insights, innovative tools, and a supportive community. To start, Monica takes us through her fascinating journey from the financial corridors of Wall Street to becoming a pivotal force in the digital media landscape, particularly at renowned companies like IGN Entertainment, YouTube, and Facebook. Monica shares insights on how branded content partnerships can elevate creators' careers beyond traditional AdSense earnings. We hear about the monetization strategies across YouTube and Meta, and learn how each platform supports creators' revenue streams differently. Monica shares her expert views on the transition from transactional to relationship-based interactions, the crucial role of data and AI in content creation, and the emergence of new companies tackling the industry's evolving challenges. To close the show, we explore the rise of creator-led brands, using success stories like MrBeast and Preston Arsement to illustrate how creators are expanding their businesses while staying true to their creative roots. In this episode, you’ll learn: 1. How Monica Khan's transition from Wall Street to YouTube illustrates the evolution of the creator economy.2. How differing monetization strategies between YouTube and Meta impact creators' revenue streams.3. How the rise of creator-led brands emphasizes the importance of authentic connections and community-driven marketing.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQConnect with the Guest: Monica’s LinkedIn - linkedin.com/in/monicakhanConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
CreatorIQ Connect LA 2023 | Attendee Testimonials CreatorIQ 2024-09-06 | Hear what attendees had to say about their experience at our CreatorIQ Connect LA event in 2023! Get excited: CreatorIQ Connect is heading back to the historic Ebell of Los Angeles on October 10th, 2024! Learn more here: creatoriqconnect.creatoriq.comSound like a day you don't want to miss? Register today to save your spot! creatoriqconnect.creatoriq.com/registration
From Confectionery to Creators: How Nestlé Maintains Credibility With Consumers CreatorIQ 2024-09-06 | As the world's largest food and beverage company, Nestlé believes in the power of food to enhance quality of life for everyone today—and for generations to come.We sat down with Eduardo André, Nestlé's Global Social Media and Creator Expert, to learn how the company uses CreatorIQ to: -Discover new creators for its campaigns and initiatives-Vet potential creator partners for brand safety and alignment-Unify its global team with standardized and streamlined workflowsInterested in how other CreatorIQ customers are unlocking the power of creator marketing to drive business results? Check out more of our customer stories here: creatoriq.com/industry-brand-performance?ctype=%5B%22customer-stories%22%5DWant to learn more about our platform? Request a demo here: creatoriq.com/book-demo#nestle #creatoreconomy #influencermarketing
How Burson Combines the Art and Science of Creator Marketing to Execute Impactful Client Campaigns CreatorIQ 2024-09-06 | Burson is the global leader in communications, reinventing how reputation creates a competitive advantage for its clients so that they can lead both today and tomorrow. We sat down with Shakira Akinjobi, Director of Influencer Marketing for UK and EMEA, who shared how Burson uses CreatorIQ to:-Find the right creators for its client campaigns, across global markets-Centralize and seamlessly execute end-to-end program management-Measure creator and campaign performance with standardized metrics Interested in how other CreatorIQ customers are unlocking the power of creator marketing to drive business results? Check out more of our customer stories here: creatoriq.com/industry-brand-performance?ctype=%5B%22customer-stories%22%5DWant to learn more about our platform? Request a demo here: creatoriq.com/book-demo#burson #bcw #influencermarketing
How Nestlé Health Science Humanizes its Brands With Creators, Unifies its Global Team With CreatorIQ CreatorIQ 2024-09-06 | Nestlé Health Science is a global leader in the science of nutrition, with an extensive portfolio of brands dedicated to empowering customers and patients to live their healthiest lives. We sat down with Matthieu Mauguin, a Digital Communication Specialist at Nestlé Health Science, who shared how the global leader in nutrition uses CreatorIQ to: -Execute end-to-end creator program management for its portfolio of brands-Benchmark creator and campaign performance against standardized metrics -Streamline workflows and unify teams across global marketsInterested in how other CreatorIQ customers are unlocking the power of creator marketing to drive business results? Check out more of our customer stories here: creatoriq.com/industry-brand-performance?ctype=%5B%22customer-stories%22%5DWant to learn more about our platform? Request a demo here: creatoriq.com/book-demo#nestle #nestlehealthscience #influencermarketing
How Space NK’s EMV Soared 100% YoY by Building—and Retaining—Creator Relationships CreatorIQ 2024-09-06 | Since 1991, Space NK has offered a curated selection of the most in-demand beauty brands and icons of the future, both in-store and online.We sat down with Leanne Rouse, Marketing Director at Space NK, to learn how the go-to destination for worldwide beauty discovery uses CreatorIQ to:-Identify and activate the right creators for brand partnerships and campaigns-Monitor and nurture creator relationships to ensure retention and brand growth-Maintain a unified approach to creator marketing across different teamsInterested in how other CreatorIQ customers are unlocking the power of creator marketing to drive business results? Check out more of our customer stories here: creatoriq.com/industry-brand-performance?ctype=%5B%22customer-stories%22%5DWant to learn more about our platform? Request a demo here: creatoriq.com/book-demo#spacenk #influencermarketing #creatoreconomy
Wella Company’s Chris Chesebro on Pushing Digital Transformation to Meet the Demands of Consumers CreatorIQ 2024-09-03 | In Ep. 142 of Earned, Conor Begley sits down with Chris Chesebro— Chief Digital Officer at Wella Company, an innovative global leader in the beauty industry with a portfolio of winning professional and retail hair, nails, and beauty tech brands. To start, we delve into the seismic shifts occurring in the beauty industry through digital innovation. Chris shares how his team harmonizes digital marketing strategies with MarTech and AdTech solutions to build beloved consumer brands while catering to diverse, country-specific needs. We hear how transitioning from a B2B to a B2B2C model and implementing innovative strategies on platforms like Amazon and Ulta have driven significant growth for Wella. Chris also emphasizes the importance of upskilling staff in digital tools like Google Analytics and Adobe Analytics. Switching gears, we dive into the vital role of social media in cultivating relationships within the professional hairdressing and nail art industry, and hear how Wella leverages affiliate partnerships and celebrates individual excellence. To close the show, Chris opens up about challenges and triumphs of navigating corporate spin-outs and digital transformations, before leaving us with his passions for cooking and wine.Tune in to learn:1. How transitioning from a B2B to a B2B2C model and implementing innovative strategies on platforms like Amazon and Ulta have driven significant growth for Wella2. Why Wella prioritizes building strong relationships with hair and nail professionals through affiliate partnerships3. How Wella’s corporate spin-out from COTY led to innovative brand building and future-focused growth.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: MMA Global - mmaglobal.comConnect with the Guest: Chris’s LinkedIn - linkedin.com/in/chrischesebro/?originalSubdomain=frConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Anastasia Soare, the Legend Behind Anastasia Beverly Hills, on Mastering Makeup and Market Influence CreatorIQ 2024-08-20 | In Ep. 141 of Earned, Conor Begley sits down with Anastasia Soare, founder and CEO of iconic beauty powerhouse, Anastasia Beverly Hills. To start, we discuss Anastasia’s journey from arriving in the U.S. in 1989 without knowing English, to transforming her passion for beauty into a billion-dollar empire. Anastasia shares the remarkable story behind building ABH from scratch, highlighting the importance of resilience, hard work, and family bonds. An influencer marketing pioneer in the early days of social media, Anastasia reveals how ABH’s authenticity and digital savvy fostered a loyal community of fans that took the brand—and consumers’ brows—to new heights. Switching gears, we dive into Anastasia’s artistic background, and she pulls back the curtain on how principles of light, shadow, and proportion from her art school days have influenced her makeup techniques, before emphasizing the brand’s commitment to solving customer problems with innovative products. To close the show, Anastasia shares her tips for managing a global enterprise while staying true to your brand’s core values. In this episode, you will learn: 1. How Anastasia Soare’s resilience, passion, and visionary strategies propelled her journey from immigrant to beauty mogul2. Why organic community building played a crucial role in Anastasia Beverly Hills' runaway success3. How artistic principles and innovative problem-solving have kept ABH at the forefront of the beauty industryIf you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Anastasia Beverly Hills - anastasiabeverlyhills.comConnect with the Guest: Anastasia’s LinkedIn - linkedin.com/in/anastasia-soare-337806125Connect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
BK Beauty Co-Founder Paul Jauregui on Owning Distribution and Finding Social Commerce Success CreatorIQ 2024-08-19 | In Ep. 140 of Earned, Conor sits down with Paul Jauregui, co-founder of viral makeup brush brand BK Beauty. To start, Paul unpacks the remarkable journey of building a successful beauty brand with his wife, professional makeup artist and YouTube sensation Lisa J, from her early days as a makeup artist at MAC Cosmetics, to building a community of over 300k subscribers on YouTube. Next, we dive into the intricacies of social commerce, exploring how BK Beauty harnesses the power of TikTok, YouTube, and Shopify to streamline processes and cultivate authentic relationships with creators. Paul explains his strategic decision to build in-house distribution, and how it has been pivotal in scaling their operations. We then explore the critical role of influencer partnerships in e-commerce, and discuss the important balance between paid acquisition and organic growth. Paul also emphasizes the importance of maintaining brand integrity and positive values, and sheds light on BK Beauty's collaboration with the Kindness Campaign. To close the show, we take a look at the brand’s exciting upcoming events and collaborations, so keep an eye out! In this episode, you’ll learn: 1. How integrated, closed-loop systems can skyrocket social commerce growth on platforms like TikTok and YouTube2. Why BK Beauty chose to remain DTC in order to maintain operational control, efficiency, and authentic storytelling3. Why building genuine influencer relationships and balancing paid and organic strategies have been crucial for BK Beauty’s e-commerce expansionIf you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources:BK Beauty - bkbeauty.comConnect with the Guest:Paul’s LinkedIn - linkedin.com/in/myover Connect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Ruggables CMO Jenna Habayeb on Combining the Art and Science of Brand and Performance Marketing CreatorIQ 2024-08-19 | In Ep. 139 of Earned, Conor sits down with Jenna Habayeb, CMO of trendy, washable rug brand Ruggable. To start, Jenna unpacks how she transitioned from a career in the beauty industry with Ipsy to the innovative world of home decor at Ruggable. We discuss the complexities and differences when it comes to marketing home decor compared to beauty products, including the role of creators and the logistical challenges of photo shoots. Jenna then emphasizes the importance of blending performance marketing with brand building, and shares her favorite strategies for driving community engagement and growth through PR, social media, influencers, and experiential marketing Next, we explore Ruggable's strategic collaborations with popular brands like Bridgerton and Pantone, and hear how the company swiftly responds to cultural trends (like launching products inspired by Beyonce's album release). To close the show, Jenna shares her take on the evolving role of a CMO, highlighting the importance of a full-funnel marketing approach, diversification of channels, and potential retail expansions. In this episode you will learn: 1. Why blending performance marketing with brand building is vital to Ruggable’s success 2. The importance of agility in modern marketing and adapting to current trends3. How product satisfaction, unique value, and retail expansion helps Ruggable maintain its customer baseIf you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources:Ruggable - ruggable.comConnect with the Guest:Jenna’s LinkedIn - / jennahabayeb Connect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Connect With Consumers by Staying on the Cutting Edge of Marketing: Learn from Brandtech & Amazon CreatorIQ 2024-08-19 | In this week’s special double episode of Earned, we hear from both David Jones, founder and CEO of the Brandtech Group, and Heather Kehrberg, Director of Amazon Ads Creative Studios. To start, David Jones discusses the transformative impact of generative AI on the marketing and advertising industries. From founding the BrandTech Group in 2015 to achieving monumental growth, David shares how strategic investments, including in AI, drove the company's success. We unpack David’s experience pioneering AI chatbots, digital twins, and acquiring generative AI platform Pencil. We then dive into the shift from traditional advertising to AI-driven content creation, offering insights and career advice for aspiring professionals in a rapidly evolving landscape.We then pivot to our own Chris Curtis’ conversation with Amazon's Heather Kehrberg, which explores the power of creator marketing and brand storytelling. Heather reveals the strategic integration of video content and creator partnerships into Amazon's ad campaigns, and emphasizes the importance of authenticity to drive success. We close the show by unpacking CreatorIQ’s robust relationship with Amazon, and offer a forward-looking perspective on the evolving landscape of advertising and community building. In David's episode you will learn: 1. How generative AI and machine-generated content have been instrumental in BrandTech Group's success2. How the shift from traditional TV advertising to social, and now Gen AI, is democratizing content creation3. Why early investments in trends like AI chatbots can propel your company forward and how these risks can pay off In Heather's episode you will learn: 1. Why video content and authentic storytelling are essential for consumer engagement and brand loyalty2. How nostalgic and relatable campaigns, like McDonald's adult Happy Meal and Mars' M&M characters, effectively connect with diverse audiences.3. How future advertising trends will emphasize the creator economy by integrating creator content into broader marketing strategies.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources:The Brandtech Group - thebrandtechgroup.comAmazon - amazon.comConnect with the Guest(s):David’s LinkedIn - / davidjonesoyw Heather’s LinkedIn - / heatherkehrberg Connect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Chris Harrington, CreatorIQ CEO: Career Journey and Creator Economy Vision CreatorIQ 2024-08-19 | In Ep. 137 of Earned, Conor sits down with Chris Harrington, the newly appointed CEO of CreatorIQ, for an in-depth conversation about his remarkable journey and strategic vision for the influencer marketing industry. Chris opens up about his rigorous evaluation process, CreatorIQ’s growth potential and alignment with his strategic vision. Drawing on personal experiences, including his wife Angie's successful influencer career and his daughter Jessa’s creation of a $15M clothing brand through social media, Chris underscores the critical role of authenticity in creator marketing. He shares valuable insights on personal branding, emphasizing the importance of a unique voice and trustworthy engagement for influencers. We also explore his professional background, including pivotal strategic decisions made during his tenure at Omniture, where real-time analytics and creative competitive strategies were key to success. Chris further delves into the complexities and triumphs of unifying corporate data at Domo, shedding light on the challenges of raising funds and engaging industry giants.Read our Q&A with Chris here: https://hubs.li/Q02GDJ0r0In this episode, you’ll learn: 1. The significance of strategic vision, resilience, and collaboration among brands, agencies, social networks in the creator economy 2. Why personal branding and maintaining a unique voice in influencer marketing is critical to success 3. How Chris meticulously evaluated over 22 companies before choosing CreatorIQ for its robust industry potential and alignment with his vision.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources:CreatorIQ - creatoriq.comConnect with the Guest:Chris’s LinkedIn - / cch360 Connect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
The Collagen Revolution: ELEMIS Co-Founder & President Noella Gabriel on the Brand’s Global Success CreatorIQ 2024-08-19 | In Ep. 136 of Earned, Conor sits down with Noella Gabriel, co-founder and global president of ELEMIS—the UK-based skincare line with beloved, collagen-powered products that helped the brand achieve an 87% YoY EMV growth. To start, we dive into Noella’s early years which were marked by an intense focus on voice training, and learn how this period of her life instilled a profound understanding of the connection between breath, body, and skin health—a philosophy that would later become a cornerstone of ELEMIS’ ethos. Noella recounts the pivotal moments, including a life-changing call from Linda Steiner, that sparked the birth of ELEMIS, and her enduring passion for essential oils and skin wellness. Next, Noella shares an insider's view of the innovative strategies that propelled ELEMIS to global success. We then discuss the brand’s digital innovation and global expansion, highlighting the strategic merger with L'Occitane. To close the show, Noella shares how she finds balance in everyday life through her love of music and being a mother. In this episode, you'll learn:1. How Noella’s passion for essential oils and holistic wellness formed the foundation of ELEMIS’ philosophy, emphasizing that today's choices impact tomorrow's skin2. Why long-term thinking and community-driven development are important in navigating challenges and sustaining brand growth3. How strategic decisions facilitated ELEMIS’ global expansionIf you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources:ELEMIS - elemis.comConnect with the Guest:Noella’s LinkedIn - / noella-gabriel Connect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Julie Haleluk, Global Head of Growth at Amazon Shopping Video, on the Importance of Authenticity CreatorIQ 2024-08-19 | Recorded live from the Cannes Lions International Festival of Creativity, this week’s guest host Chris Curtis, Global Head of Strategic Accounts at CreatorIQ, sits down with Julie Haleluk, Global Head of Growth for Amazon Shopping Videos. To start, we dive into the transformative world of shoppable video content and its impact on digital marketing. Julie shares her professional journey from agency work to influential roles at DirectTV and AT&T, which eventually led her to Amazon. Next, Julie offers insight into how her diverse career background fuels her innovative approach to content development, marketing, and product management. We then discuss how Amazon has been a pioneer in shoppable video, with the rapid growth of Amazon Live, the introduction of the Amazon Live Fast channel, and its revolutionary Shop the Show technology. We explore the critical role of measurement in this evolving field, and unpack compelling case studies that highlight the potential for future growth within the Amazon ecosystem. To close the show, Julie shares her passion for future planning and being on the cutting edge of what's coming next. In this episode, you will learn: 1. How empathy fosters effective collaboration and innovation in digital marketing. 2. Why Amazon has made significant strides in integrating shoppable video content to create new opportunities for brands and consumers.3. How Amazon's focus on metrics like new-to-brand sales and the halo effect of creator content highlights the evolving landscape of digital marketing. If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Amazon Shopping Videos - aboutamazon.comConnect with the Guest: Julie’s LinkedIn - / juliehaleluk Connect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Gregory Galant, Co-founder & CEO of Muck Rack & The Shorty Awards, on Transforming the PR Landscape CreatorIQ 2024-06-25 | In Ep. 134 of Earned, Conor sits down with Gregory Galant, co-founder and CEO of innovative PR-software company Muck Rack and The Shorty Awards—the first award show to honor digital and social media content. To start, we dive into Greg’s early adventures in podcasting before unpacking his role in reshaping the public relations landscape. Greg shares how his experience interviewing social media pioneers influenced his engagement with emerging platforms, leading to the viral success of the Shorty Awards and the inception of Muck Rack. Next, Greg explains how Muck Rack evolved from a free service for journalists into a comprehensive SaaS platform that revolutionized PR as the first-ever CRM for PR teams. We then discuss the intricacies of PR measurement, the importance of customer feedback, and the transformative potential of AI in the industry. To close the show, Greg shares what motivates him and how he finds fulfillment in creating tools that help professionals excel.In this episode, you’ll learn: 1. How Muck Rack's media database and coverage reporting help prove the value and impact of PR.2. How Muck Rack transformed the industry by creating the first-ever CRM for PR teams.3. How early adoption can lead to innovative platforms that meet evolving industry needs—like the Shorty Awards.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Muck Rack - muckrack.comConnect with the Guest: Gregory’s LinkedIn - linkedin.com/in/galantConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
LOréal’s VP of Consumer Engagement Neahle Jones, on Leading with Creativity and Community CreatorIQ 2024-06-17 | In Ep. 133 of Earned, Conor sits down with Neahle Jones, VP of US Consumer Engagement for L'Oréal’s Consumer Product Division. To start, we dive into L'Oréal’s tried-and-true strategies for crafting authentic and accessible content—including leveraging creative material and influencer collaborations. Neahle discusses how L'Oréal shifted from following the traditional marketing playbook to fostering community and building genuine relationships with superfans. Next, Neahle offers a behind-the-scenes look at managing a global brand like Maybelline and discusses how L'Oréal leverages its extensive resources to maintain its position in the market. Switching gears, Neahle emphasizes the importance of working with creators who are genuinely enthusiastic about your brand to ensure authenticity and alignment throughout the partnership. To close the show, Neahle opens up about the challenge of balancing a thriving career with personal goals. In this episode, you will learn: 1. How L'Oréal fosters authentic connections that resonate with consumers by shifting from traditional marketing to creator marketing2. Why L'Oréal has shifted from highly produced content to democratized, creator-driven content in order to humanize the brand and leverage the unique strengths of creators3. Why the company fosters a culture of innovation and emphasizes mentorship for employees' professional growthIf you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: L’Oréal - careers.loreal.com/en_US/contentConnect with the Guest: Neahle’s LinkedIn - linkedin.com/in/neahlejonesConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Kim Larson, Global Managing Director & Head of YouTube Creators, on Charting YouTube’s Future CreatorIQ 2024-06-11 | In Ep. 132 of Earned, Conor sits down with Kim Larson, Global Managing Director & Head of YouTube Creators. To start, we dive into Kim’s career at Jamba Juice and Google, which helped shape her interest in diverse global markets and growing niche communities. We pivot to YouTube, and Kim explains how the platform’s monetization strategies empower creators to earn an income outside of brand deals. We also discuss YouTube’s dedicated support systems for gaming content, and the rise of watching YouTube content on TV. Next, Kim reveals how generative AI is revolutionizing content creation, with tools like thumbnail A-B testing and Project Lantern, before offering a sneak peek into YouTube's innovative features like Dream Screen and Dream Track. We then hear how YouTube’s community and partner managers provide personalized support to creators at every stage of their journey. To close the show, Kim talks about motherhood, and shares the joys and challenges of raising multilingual children.In this episode you will learn:1. The different support models that YouTube offers to its creators across verticals. 2. How YouTube is investing in AI tools for content creation and why the platform is prioritizing longer, high-quality videos.3. The monetization strategies that empower creators to earn money outside of typical brand deals.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: YouTube - youtube.comConnect with the Guest: Kim’s LinkedIn - linkedin.com/in/kim-larson-304486Connect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Bridget Dolan, Director of Youtube Shopping, on Revolutionizing Retail with Creator Partnerships CreatorIQ 2024-06-04 | In Ep. 131 of Earned, Conor sits down with Bridget Dolan, Managing Director of the YouTube Shopping division. To start, we explore how the creator economy has evolved on YouTube and unpack its significant influence on e-commerce. Bridget explains how creators, viewers, and brands are entwined in a symbiotic relationship that's reshaping retail through authentic content and seamless shopping experiences. We then dive into YouTube's innovative shopping features, including an affiliate program that fosters partnerships between over 50,000 creators and leading brands. Next, we discuss distinct consumer behaviors and trends—like Korea's live shopping craze and Brazil's unique market—and Bridget shares how cultural differences impact consumers’ shopping habits. Switching gears, Bridget reflects on her time at Sephora and reveals why she decided to join YouTube. To close the show, Bridget emphasizes the importance of authentic creator partnerships and their impact in building an audience and driving sales.Tune in to learn how: 1. Trust & Authenticity Drive Success: YouTube's affiliate program connects 50,000+ creators with top brands, fostering genuine relationships that encourage viewers to shop with confidence.2. Cultural Nuances Shape Shopping: From Korea's live shopping craze to Brazil's unique consumer habits, understanding regional differences is crucial for global e-commerce growth.3. The Future is Shoppable Content: With strategies like QR codes for TV shopping and data on creators driving sales, YouTube is at the forefront of merging entertainment with online shopping. If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: YouTube - youtube.comConnect with the Guest: Bridget’s LinkedIn - linkedin.com/in/bridgetdolanConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Peter Thomas Roth, Founder & CEO of PTR, on Building a Legacy in Ingredient-First Skincare CreatorIQ 2024-05-28 | In Ep. 130 of Earned, Conor sits down with Peter Thomas Roth—founder and CEO of his beloved, namesake skincare brand, Peter Thomas Roth. To start, we dive into how Peter’s problem-solving formulas for acne and anti-aging have propelled his products to top-shelf status. Peter then walks us through his brand's evolution and shares how he leverages social media to fuel growth. Next, Peter pulls back the curtain and reveals how he manages production costs and inventory, as well as why he chooses to remain an independent company. To close the show, we discuss the challenges of navigating the retail landscape, and Peter shares his strategies for marrying the art of skincare with the science of business.In this episode, you’ll learn: 1. How PTR’s commitment to high-quality product development has been key to the brand's success2. Why a strategic approach to brand placement, inventory management, and production costs is essential in navigating the luxury skincare market.3. How viral social media moments can significantly impact sales, and why brands must have the operational agility to handle sudden surges in demand.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Peter Thomas Ross - peterthomasroth.comConnect with the Guest: Peter’s LinkedIn - linkedin.com/company/peter-thomas-roth-clinical-skin-careConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Brad Schultz, Co-Founder & CMO of BeatBox, on Mixing Up the Beverage Game CreatorIQ 2024-05-21 | In Ep. 129 of Earned, Conor sits down with Brad Schultz, co-founder and CMO of BeatBox. To start, we dive into how Brad and his high school buddy Justin Fenchel (fellow co-founder and CEO of BeatBox) evolved from teenage business enthusiasts to the masterminds behind a beverage revolution. Brad pulls back the curtain around the pair’s experience on Shark Tank, and we hear how the critical mentorship of Mark Cuban fueled the brand’s trajectory towards innovation and market success. We then discuss the strategic shifts that propelled BeatBox to new heights, like transitioning to eco-conscious Tetra Pak packaging. We explore the complex challenges of the alcohol industry's regulatory landscape and how Beatbox has navigated them with grace. Switching gears, Brad touches on Beatbox’s influencer marketing program and the community-building strategies that have kept the brand top of mind for consumers. To close the show, Brad reveals his favorite BeatBox flavors.In this episode, you will learn: 1. How leveraging word-of-mouth marketing, real-life experiences, and influencer partnerships can expand your brand.2. How strategic product shifts, like transitioning to eco-friendly single-serve packaging, and a strong brand identity centered on community have propelled BeatBox to the top of the alcohol industry. 3. How BeatBox’s Shark Tank appearance, mentorship from Mark Cuban, and subsequent strategic decisions played pivotal roles in navigating financial hardships and regulatory challenges in the alcohol industry.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Beatbox - beatboxbeverages.comConnect with the Guest: Brad’s LinkedIn - linkedin.com/in/bradorbradleyConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Kory Marchisotto, CMO of e.l.f. and President of Keys Soulcare, on How to Keep the e.l.f. Up CreatorIQ 2024-05-14 | In this Earned x CreatorIQ Connect Europe session, Conor introduces Kory Marchisotto, CMO of e.l.f. Beauty and President of Keys Soulcare. To start, we dive into what e.l.f. achieved during 2023, and how the brand has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies. Kory shares how e.l.f. has climbed the ranks and caught up with long-tenured beauty brands. We then learn about the ‘e.l.f. Ethos’ of being bold disruptors with kind hearts, which is what guides the team from the C-suite outward. Kory discusses the art of attracting kindred spirits to work with e.l.f., and how these new team members enter the orbit of inspiration. Kory shares how to avoid the “logo slap” when it comes to working with other brands, as well as how to get your whole to be greater than the sum of each brand’s separate parts. To close the keynote, Kory discusses e.l.f.’s efforts to listen while people are speaking, bring diversity into the boardrooms, and equip its team to be agile enough to move at the speed of culture. In this episode, you will learn: 1. How e.l.f. has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies2. How the ‘e.l.f. Ethos’ empowers the entire team to be bold disruptors with kind hearts in an industry that can be ruthless 3. The five-step formula that Kory calls the “blueprint to success,” which has propelled e.l.f. into the leading spot in EMV for the beauty categoryIf you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: E.L.F Beauty - elfbeauty.comConnect with the Guest: Kory’s LinkedIn - linkedin.com/in/kory-marchisotto-0b8aa87Connect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
How to Build a Legacy Brand | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | A “legacy” brand always benefits from the credibility that comes with a long history and proven reputation, but it must be strategically sharp to maintain staying power. So how can the emerging brands of today build long-lasting relationships with consumers in the long run and learn from those that have done it successfully? Join WWD European Beauty Editor Jennifer Weil with Elemis Co-Founders Noella Gabriel and Oriele Frank, and Waldencast Founder and CEO Michael Brousset, as they share strategies for building a legacy brand that stands the test of time.Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
A Day in the Life of a CMO | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | Ever wonder what it’s like to be the CMO of an iconic beauty brand? Who better to tell us than Marc Gallagher, CMO of Facetheory and Vandan Tandon, CMO North America of L'OCCITANE en Provence! Moderated by CEW UK Managing Editor Sallie Berkerey, this session will explore our panelists’ marketing philosophies, strategies, and learnings that skyrocketed their careers—and their brands’ growths.Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Shaping the Future of Creator-Driven Brand Growth with CreatorIQ | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | What’s new at CreatorIQ? Join our Chief Product Officer Bhavin Desai and Vice President of Product Innovation Nate Harris to learn how the CreatorIQ platform helps brands harness the full potential of creator marketing.Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Executive Content and the Creator Economy | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | As the influencer marketing industry continues to mature, marketers are now looking to the people who have done it best for their thought leadership and inspiration. As a result, executive social content creation, especially on LinkedIn, has taken off. Hear from LinkedIn Creator & Community Manager Daniel Markovits, along with OK Cool Co-Founder Jolyon Varley and Hugo Amsellam from Arm The Creators, on how they’re building communities of marketing leaders online.Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Building an Influencer Practice in the Agency World | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | Agencies have been a historical ally for brands to guide them through their marketing journey and help them capture consumers’ attention. The rise of the creator economy has presented new opportunities but also challenges for brands. I’m excited to have leaders from Ogilvy, Publics and Influencer to discuss how brands, agencies, and creators can better work together to achieve their business goals. Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Driving Social Impact with Creators | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | Creators are known for building their own communities, collaborating with brands to drive sales, and even starting their own brands. But did you know influencer marketing also drives social impact? Hear from creator Chrissy Rutherford, Jacqueline Prager Devine, Associate Director of Talent + Co-Owner at The Soze Agency, and Victoria Blinova, Strategic Partner Manager at YouTube, about how brands and creators are partnering to make a difference in the world.Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
What Does Good Creator Marketing Look Like? | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | It's clear that creator marketing has become an integral component in successful marketing strategies. But what does good creator marketing really look like? Conor Begley, Chief Strategy Officer at CreatorIQ, will unpack the importance of fostering growing creator communities, investing early in creators' careers, and prioritizing long-term relationships to see long-term gains. He’ll also reveal which notable brands have achieved remarkable success through influencer marketing, and how your brand can see similar results with the right strategies and support.Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Disruptive Brands and the Women Behind Them | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | In this session, CreatorIQ SVP of Marketing Brit Starr will sit down with Dionne Lois Cullen, Chief Brand Officer at Deciem, and Lauren Brindley, CEO of Revolution Beauty, to unpack the innovative marketing and distribution strategies that have skyrocketed Deciem and Revolution Beauty to success. We’ll also dissect how Dionne and Lauren’s own leadership philosophies have guided their brands’ and teams’ trajectories.Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Integrating Creators into Luxury Brands DNA | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | Luxury brands have historically kept a tight rein on their brand stories and aesthetics. But to remain relevant in today’s digital world, it’s more important than ever for high-end brands to embrace the creators who foster loyal communities of consumers. Join leaders from Kurt Geiger, Business of Fashion and Google to learn how luxury brands are integrating creators into their narratives in a way that is both authentic and impactful.Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Trailblazing Beyond Beauty: How e.l.f. Stays on the Cutting Edge of Culture | CreatorIQ Connect EU CreatorIQ 2024-05-07 | Learn how e.l.f. Cosmetics stays top of mind for beauty consumers by keeping the brand ingrained in culture, from their creator strategy to their innovative product launches. e.l.f. CMO and President Kory Marchisotto will give an inside peek into the business and share her insights on what’s happening in the beauty industry. Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
The State of Retail Influencer Marketing | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | In the last few years, online retail giants have embraced the creator economy in big ways. How do the world’s largest companies leverage influencer marketing to build more personal relationships with their billions of customers? Join Business Insider Creator Economy Reporter Marta Biino with Amazon Head of Influencer Relations Emily Trenouth and Google Senior Marketing Manager Ava Donaldson to hear how digital retailers are driving growth and innovation with creators.Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Collaborative Creativity: The Cross-Pollination of Creators and Marketers | CreatorIQ Connect Europe CreatorIQ 2024-05-07 | As creators increasingly mirror media companies in their operations and professional approach, there’s much that brands can absorb from their innovative strategies and cultural engagement. Join Meta’s Netta Gross and CreatorIQ’s Tim Sovay for a candid fireside conversation on the parallels between creators, brands and marketers. We’ll delve into the importance of brands integrating with creators to stay culturally relevant and ahead in the market. We’ll spotlight emerging trends, offering insights into how these patterns are shaping the future of content and consumer interaction.Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
The Role of Creators in the Digital Economy | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | The most successful sellers of today involve creators in their strategies, whether in influencer marketing, product development and ambassadorship, or all of the above. In this session, ASOS Executive Vice President Customer Marketing Dan Elton, Gymshark Global Partnerships Director Calum Watson, and The Inkey List Co-Founder Colette Laxton will unpack the roles of creators in ecommerce and how they continue to evolve. Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
How Haircare Brands are Making Waves on Social | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | Effective haircare influencer marketing is really a ‘see it to believe it’ game — consumers need to be inspired by how well hair products work, and creators can show proof. Learn from top executives at Olaplex, Fable & Mane and Wella about how their brands are keeping social users engaged with creators. Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Snap Stars: Why Creators are Embracing Community on Snapchat | CreatorIQ Connect Europe 2024 CreatorIQ 2024-05-07 | Creators have been leading a quiet revolution, turning to Snapchat as a place to create authentic, behind the scenes content that their audience can’t get anywhere else, in a place that is judgment-free and without the pressure to be a perfect and polished version of yourself, all whilst building a livelihood through Snap’s stories revenue share programme and the brand partnership opportunities that are now available through the Snap Star Collab Studio, helping brands reach the unique and engaged audience on Snapchat. Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Deepica Mutyala, Founder & CEO of Live Tinted, on Building a Cultural Legacy in the Cosmetics World CreatorIQ 2024-05-07 | In Ep. 128 of Earned, Conor sits down with Deepica Mutyala, founder and CEO of inclusive beauty brand Live Tinted. To start, we dive into how Deepica harnessed her online influence to establish the beauty empire that is Live Tinted. Deepica shares why she created the viral Hue Stick, a product that has won three Allure Best of Beauty Awards since launch, and has helped fill a void in the beauty industry for underrepresented audiences. We then hear about the early days of the influencer landscape, and Deepica reveals the shift from big-name collaborations to partnerships built around genuine affinity. We discuss Deepica’s content creation journey, from being on the Today Show as a beauty expert, to founding her own brand. Deepica recounts pitching Live Tinted to industry titans like Sephora and Ulta, and emphasizes the importance of aligning with partners that share your vision. To close the show, Deepica discusses her quest for fulfillment beyond financial success, and shares how she is still searching for the balance between business achievements and personal life. In this episode, you will learn: 1. How entrepreneurship can bring emotional complexity, with challenges such as managing stress and finding fulfillment beyond financial success. 2. The influential power of choosing the right retail partner and the role enthusiasm can play in this symbiotic relationship.3. The value of embracing your identity as a content creator and leveraging your unique narrative to distinguish your personal brand in a saturated market.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Live Tinted - livetinted.comConnect with the Guest: Deepica’s LinkedIn - linkedin.com/in/deepica-mutyala-0a063711Connect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Larissa Jensen, SVP at Circana, on Forging Your Own Path in the Transformative World of Beauty CreatorIQ 2024-04-30 | In Ep. 127 of Earned, Conor sits down with Larissa Jensen, SVP and Global Beauty Industry Advisor at Circana. With more than two decades of experience in the beauty industry, Larissa shares how beauty standards have evolved in that time, and the pivotal role social media has played. We explore how the landscape is shifting from traditional department store dominance to a personalized digital marketplace for each consumer, before Larissa reveals the rise of “prejuvenation” trends among the youth. We then discuss the challenges brands face in today’s ever-changing market, and how social media analytics play a crucial role in brand performance. Switching gears, Larissa unpacks how Circana, born from NPD and IRI, provides insight into the connection between online buzz and sales. Larissa then lends her career advice, emphasizing the importance of curiosity and perseverance. To close the show, Larissa emphasizes the importance of finding joy in work—even the hard work! In this episode, you will learn: 1. How focusing on value-driven purchases and understanding the shift in consumer behavior can redefine your brand's path to success.2. Why staying agile and keeping an ear to the ground for the next social media innovation is key to capturing emergent markets and demographics.3. How patience and authentic communication propelled Larissa's career, and how these skills can be transformative in the fast-paced beauty market. If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Circana - circana.comConnect with the Guest: Larissa’s LinkedIn - linkedin.com/in/larissajensenConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
The Years Ahead: How to Win in the Creator Economy CreatorIQ 2024-04-26 | But what comes next? In a world where AI is redefining creativity and connection, what does the future hold for marketers and creators alike?In this webinar, Kaylah Bell, Influencer Marketing Manager, Savage X Fenty and Jamir Milligan, Client Partner, CreatorIQ explored the trends poised to redefine the creator economy in the years ahead.What you’ll learn:- Why creators hold the key to product differentiation in an increasingly saturated market- Why brands will turn to in-house influencers as powerful advocates- How AI will reshape everything from content creation to creator discoveryThis is more than just a webinar; it's your roadmap to future-proofing your creator marketing strategy.Follow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Ashton Wall, Cofounder of GateMaker Community, on Kindling an Influencer Marketing Spark Into a Fire CreatorIQ 2024-04-23 | In Ep. 126 of Earned, Conor sits down (again!) with Ashton Wall, co-founder of GateMaker Community and expert in all things creator economy. To start, we dive into how Ashton achieved her dream of owning her own B2B company, GateMaker Community—a brand-focused, performance-driven earned media agency built around the power of community. Ashton shares GateMaker’s greatest strength as a marketing agency, and how they’ve bridged the gap between the agency and brand teams. We then learn about Ashton’s partnership with her co-founder and “operational genius” Amelia Soohoo. Ashton reveals the biggest mistakes that brands make in their creator marketing programs, as well as the strategies she’s seen lead to success. We explore how brands are shifting their product development processes, and Ashton shares why she believes creator marketing should be everybody’s job—from finance to engineering. Switching gears, Ashton shares what it was like to build a business from the ground up, and why she recruits younger professionals to her team. To close the show, Ashton lends us some career advice, before revealing why she decided to move to Paris. Tune in to learn: 1. Why you should invest in long-term influencer partnerships over one-off content bursts to power sustainable brand growth.2. How to build a strategic budget for influencer marketing that balances gifting, events, and paid partnerships to maximize impact.3. Why a "human-first" philosophy in business translates to powerful influencer engagements and authentic brand narratives.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: GateMaker Community - gatemakercommunity.comConnect with the Guest: Ashton’s LinkedIn - linkedin.com/in/ashton-wall-marketingConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Meta Senior Director Jackie Pimentel on Creating Platforms That People and Businesses Can Trust CreatorIQ 2024-04-16 | In Ep. 125 of Earned, Conor sits down with Jackie Pimentel, Senior Director of Creators and Threads at trillion-dollar social networking conglomerate Meta. To start, we dive into the origin story of Facebook, and learn how our previously fragmented world has become increasingly more connected. Jackie shares why Meta keeps users at the center of everything they do, and how that contributes to a constantly evolving platform. We then pivot to Reels, and Jackie reveals that they’ve grown to over two billion views per day. We dive into Meta’s newest platform—Threads—and hear how the team incorporated “FOMO” into the launch strategy. Jackie reveals the secrets to a successful product launch, and we discuss the diverse and vibrant communities that have grown within each of Meta’s platforms. We then explore Jackie’s own publishing journey, and hear how she found her authentic voice, before she praises creators for everything they do. To close the show, Jackie shares how she strives to live a balanced life as a leader and a mother.In this episode, you will learn: 1. How strategically balancing technology and human insight propelled the growth and evolution of Meta's product suite.2. How Meta leverages community feedback to drive successful product launches and increase user engagement.3. Why Meta encourages its users to embrace their humanness and share their authentic selves on social platforms.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Meta - about.meta.comConnect with the Guest: Jackie’s LinkedIn - linkedin.com/in/jackie-pimConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
DIBS Beauty Co-founder & Social Media Icon Courtney Shields on Taking The Guesswork Out of Beauty CreatorIQ 2024-04-09 | In Ep. 124 of Earned, Conor sits down with Courtney Shields, social media icon (with over 1M Instagram followers) and Co-founder of fast-growing beauty brand DIBS. To start, we dive into the ups and the downs of product creation, and learn the story behind two of DIBS Beauty’s most successful product launches. Courtney shares why she needs to feel 100% confident in a product before putting it out in the world, and how that only enhances the excitement of seeing DIBS “in the wild.” With over 10 years of experience in social media and a passion for beauty, Courtney explains how the idea for DIBS Beauty came out of understanding her community’s needs and wanting to create a solution for them. We unpack how Courtney built a loyal fanbase for DIBS Beauty in its early stages by finding people who truly love and use the brand organically, before hearing why the DIBS Beauty team focuses on the entire experience of the product to take the guesswork out of beauty. Next, Courtney reveals the secret to her success co-founding a brand as a creator, and how her personal experiences as a creator have helped inform DIBS Beauty’s influencer marketing strategy. We then dive into Courtney’s life as a creator and hear where her “line” is when it comes to sharing her personal life online. Courtney reveals her “evolve or die” mindset when it comes to ever-changing social media platforms, and how she approaches Instagram versus TikTok. To close the show, Courtney reminds us that what you see on social media is a packaged polished version of people, and that if you don’t like following someone—unfollow them! In this episode, you will learn: 1. How balancing transparency and privacy in personal branding can foster an authentic connection with audiences without compromising personal boundaries.2. The importance of evolving content strategies across platforms, like shifting from Instagram to TikTok, to stay relevant and engaged with your community.3. The critical role of personal experiences in shaping a brand's narrative and product development, as seen through the creation of DIBS Beauty.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Dibs - dibsbeauty.com/collections/allConnect with the Guest: Courtney’s Website - courtneyshields.comConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
ULTA Beauty CMO Michelle Crossan-Matos on Finding Joy in Beauty and Community CreatorIQ 2024-04-03 | Today not only marks Earned’s 123rd episode, but also its fourth birthday! To celebrate this milestone, Conor sits down with an esteemed guest: Michelle Crossan-Matos, Chief Marketing Officer of retail powerhouse Ulta Beauty. We kick off the episode by diving into what Michelle calls a “fabulous year of results and people.” While Michelle only joined the Ulta Beauty team one year ago, we learn that she’s had over a decade’s worth of experience in the beauty industry. We hear why Michelle believes Ulta has “a responsibility to change consumer’s lives,” before hearing how the retailer is shaping beauty as a force for good, for all. Beyond her role as Chief Marketing Officer, Michelle shares that her other job—being a mother of two—is what gives her a bigger sense of purpose, before reflecting on the importance of finding happiness and joy in life—which also happens to be Ulta Beauty’s inherent mission. Switching gears, we discover that not only is Ulta the largest beauty chain in all 50 states with over 1,400 doors, it also boasts the largest loyalty program— with over 42 MILLION members in the U.S. alone. We unpack the challenges of being a multi-brand retailer with over 600 brands, and Michelle shares the advice she gives to brands hoping to earn a spot in Ulta’s doors. To close the show, Michelle talks about her own publishing journey before ending on the concept of energy—which clearly isn’t lacking from anyone in this episode! In this episode, you will learn: 1. The power of community engagement in loyalty programs and how community building is essential for driving brand success.2. The value of our core fundamental goals as humans to find happiness and joy, which leads into Ulta Beauty’s inherent mission to help people enjoy their lives.3. The importance of authentic leadership and how Michelle Crossan-Matos curates her energy to inspire, build confidence, and have fun, contributing to her success as a natural leader.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Ulta Beauty - ulta.comConnect with the Guest: Michelle’s LinkedIn - linkedin.com/in/michellecrossantheweeklycmoConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Nudestix Co-Founder Taylor Frankel on Keeping Community at Your Brand’s Core CreatorIQ 2024-03-26 | In Episode 122 of Earned, Conor sits down with Taylor Frankel, Co-Founder and Chief Brand Officer of Nudestix. To start, we dive into the founding story of Nudestix. Back in 2014, at the young age of 17, Taylor launched the brand in collaboration with her mother (Jenny Frankel) and sister (Ally Frankel) back in 2014. With a desire to create a product for those wanting “just enough” to feel more put together, the mother-daughter trio was armed with Jenny’s experience at beauty brand CoverFX. With Nudestix’s EMV surging 99% over the last four months, we learn about the data-driven strategy behind the brand’s growth—and Nudestix has utilized CreatorIQ to achieve this momentum. Next, we explore how Nudestix views relationship-building with creators, and how being community-driven has gotten the brand to where it is today. Taylor speaks to her personal goals as a founder, and how even as a public face of the company, she still finds balance when it comes to sharing her content. By enforcing boundaries, Taylor has built and maintained her own following, sharing some of the day-to-day tasks she performs as a founder and what it takes to build a business. We then learn about how Nudestix formed partnerships with high-profile celebrities such as Hillary Duff and Sophia Ritchie Grange, and how these partners truly immersed themselves in the success of the business. Between the virality of Sophia’s wedding and the collaboration that Hillary inspired, Taylor praises both partners for their investment in the brand from the start. Taylor then lets us in on Nudestix’s entry strategy for the skincare and bodycare categories, which includes making sure that each line has its individualized moment. To close the show, Taylor and Conor chat about their email inbox numbers, and the goal to have it at zero each day—which reminds me….In this episode, you will learn: 1. How embracing viral moments can catalyze long-term brand growth and deeper community engagement.2. How Nudestix leverages their social media community to drive product innovation and maintain a dialogue with consumers, reinforcing trust and loyalty.3. The balance of personal branding and privacy with Taylor's candid discussion on the intersection of the founders' identity with the brand narrative in the digital age.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: NUDESTIX - nudestix.comConnect with the Guest: Taylor’s LinkedIn - linkedin.com/in/taylor-frankel-0ab0b5102/?originalSubdomain=caConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Find Your Circle: Spikeball CEO Chris Ruder on How a Plastic Net Built a Community CreatorIQ 2024-03-19 | In Ep. 121 of Earned, Conor sits down with Chris Ruder, CEO of Spikeball—the world’s largest supplier of roundnet equipment. To start, we dive into the background of Spikeball, which originally launched in 1989, before learning how Chris revived the name in 2004. With his original job being a sales position at Microsoft, Chris shares that he had no idea what steps to take, but that inspiration struck after seeing the game on a family vacation. Next, we explore the journey of building up to the re-launch, and how Chris was able to use his resources to create the product we know as Spikeball. Chris speaks to how he balanced running the Spikeball brand while simultaneously working his corporate job, and claims that the energizing work he did on Spikeball was what kept him going. We discuss what Chris loved about having the autonomy to build a consumer-forward brand, and how it led to feeling fulfilled in his career. By following the community of Spikeball players and monitoring what they’re asking for, Chris empowered a group of avid-roundnet players into a loyal fanbase itching to participate in tournaments. We then learn how Spikeball has maintained its focus on its competitive community while also maintaining the balance of making “at-home players” feel valued. Between the way Spikeball motivates its customer service to treat players as friends, the ‘Spikeballer of the week newsletter,’ and its social media strategy, Spikeball is always chasing the idea of being fully human. To close the show, Chris shares his own level of skill at the game, and how much he admires those who dedicate themselves to the craft. In this episode, you will learn: 1. The importance of balancing engagement between niche communities and broader markets. 2. The power of humanizing your brand by blending humor and relatability to foster strong customer connections.3. The value of community investment and how Chris's distribution of free Spikeball sets led to both grassroots growth and brand loyalty.If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRpListen to and follow the podcast on:Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFLApple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQResources: Spikeball - spikeball.comConnect with the Guest: Chris’s LinkedIn - linkedin.com/in/chrisruderConnect with Conor Begley & CreatorIQ:Conor’s LinkedIn - linkedin.com/in/conormbegleyCreatorIQ LinkedIn - linkedin.com/company/creatoriqFollow us on Social:CreatorIQ Instagram - instagram.com/creatoriq/?hl=enCreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pcCreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
