CreatorIQ | From Content Creator to Brand Builder: Susan Yara Talks Growing a Passionate Community Online & Off @CreatorIQOfficial | Uploaded 2 years ago | Updated 11 hours ago
In Episode 53 of Earned, Conor sits down with skincare veteran Susan Yara, powerhouse YouTuber and co-founder of ingredient-focused skincare line NATURIUM.
We start the episode by diving into Susan’s career path, from her stint as a broadcast news reporter to her time as an online beauty editor. After recapping these experiences, Susan shares why she decided to transition to launching her own beauty-focused YouTube channel, Mixed Makeup. Susan reveals how the name represents her unique perspective as a half Latina, half Korean woman, and explains why she wanted to focus her channel on skincare concerns for women aged 25-40. Susan also gives advice for building and growing a community by creating valuable content that people can learn from and connect with. Additionally, we discuss the importance of mastering one social media platform rather than spreading your efforts too thin across them all, and why building a passionate community spurs longevity for your career. We then switch gears to NATURIUM, and Susan emphasizes how having a team of industry veterans has helped the brand navigate the pandemic and recent supply chain issues. Finally, Susan shares why she believes it’s a mistake to focus on creating viral products, before explaining why NATURIUM prioritizes relationships with micro-influencers.
Listen to the full episode on:
Spotify - open.spotify.com/episode/7898zADc5EFcxlBbU3LwAA?si=6n2S374dTeqpOFeqRBjzzg
Apple Podcasts - podcasts.apple.com/lk/podcast/53-susan-yara-naturium/id1504030691?i=1000568066479
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/ZmUyMTA5YzktZjE2OC00ZTI0LWJkYmQtMDlmZWFmN2JiZjk0?sa=X&ved=0CAUQkfYCahcKEwiw4ZXy4dH4AhUAAAAAHQAAAAAQAQ
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
To learn more about how Tribe Dynamics, a CreatorIQ company, can help you understand your influencer community and supercharge your influencer marketing program with our advanced analytics, visit our website: https://hubs.la/H0DK5-10
Or, learn how CreatorIQ's end-to-end influencer marketing platform can help you grow, manage, scale and measure the most successful and authentic creator marketing programs: creatoriq.com
#susanyara #mixedmakeup #naturium
In Episode 53 of Earned, Conor sits down with skincare veteran Susan Yara, powerhouse YouTuber and co-founder of ingredient-focused skincare line NATURIUM.
We start the episode by diving into Susan’s career path, from her stint as a broadcast news reporter to her time as an online beauty editor. After recapping these experiences, Susan shares why she decided to transition to launching her own beauty-focused YouTube channel, Mixed Makeup. Susan reveals how the name represents her unique perspective as a half Latina, half Korean woman, and explains why she wanted to focus her channel on skincare concerns for women aged 25-40. Susan also gives advice for building and growing a community by creating valuable content that people can learn from and connect with. Additionally, we discuss the importance of mastering one social media platform rather than spreading your efforts too thin across them all, and why building a passionate community spurs longevity for your career. We then switch gears to NATURIUM, and Susan emphasizes how having a team of industry veterans has helped the brand navigate the pandemic and recent supply chain issues. Finally, Susan shares why she believes it’s a mistake to focus on creating viral products, before explaining why NATURIUM prioritizes relationships with micro-influencers.
Listen to the full episode on:
Spotify - open.spotify.com/episode/7898zADc5EFcxlBbU3LwAA?si=6n2S374dTeqpOFeqRBjzzg
Apple Podcasts - podcasts.apple.com/lk/podcast/53-susan-yara-naturium/id1504030691?i=1000568066479
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/ZmUyMTA5YzktZjE2OC00ZTI0LWJkYmQtMDlmZWFmN2JiZjk0?sa=X&ved=0CAUQkfYCahcKEwiw4ZXy4dH4AhUAAAAAHQAAAAAQAQ
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
To learn more about how Tribe Dynamics, a CreatorIQ company, can help you understand your influencer community and supercharge your influencer marketing program with our advanced analytics, visit our website: https://hubs.la/H0DK5-10
Or, learn how CreatorIQ's end-to-end influencer marketing platform can help you grow, manage, scale and measure the most successful and authentic creator marketing programs: creatoriq.com
#susanyara #mixedmakeup #naturium
