CreatorIQ | ULTA Beauty CMO Michelle Crossan-Matos on Finding Joy in Beauty and Community @CreatorIQOfficial | Uploaded 6 months ago | Updated 2 hours ago
Today not only marks Earned’s 123rd episode, but also its fourth birthday! To celebrate this milestone, Conor sits down with an esteemed guest: Michelle Crossan-Matos, Chief Marketing Officer of retail powerhouse Ulta Beauty. We kick off the episode by diving into what Michelle calls a “fabulous year of results and people.” While Michelle only joined the Ulta Beauty team one year ago, we learn that she’s had over a decade’s worth of experience in the beauty industry. We hear why Michelle believes Ulta has “a responsibility to change consumer’s lives,” before hearing how the retailer is shaping beauty as a force for good, for all. Beyond her role as Chief Marketing Officer, Michelle shares that her other job—being a mother of two—is what gives her a bigger sense of purpose, before reflecting on the importance of finding happiness and joy in life—which also happens to be Ulta Beauty’s inherent mission. Switching gears, we discover that not only is Ulta the largest beauty chain in all 50 states with over 1,400 doors, it also boasts the largest loyalty program— with over 42 MILLION members in the U.S. alone. We unpack the challenges of being a multi-brand retailer with over 600 brands, and Michelle shares the advice she gives to brands hoping to earn a spot in Ulta’s doors. To close the show, Michelle talks about her own publishing journey before ending on the concept of energy—which clearly isn’t lacking from anyone in this episode!
In this episode, you will learn:
1. The power of community engagement in loyalty programs and how community building is essential for driving brand success.
2. The value of our core fundamental goals as humans to find happiness and joy, which leads into Ulta Beauty’s inherent mission to help people enjoy their lives.
3. The importance of authentic leadership and how Michelle Crossan-Matos curates her energy to inspire, build confidence, and have fun, contributing to her success as a natural leader.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Ulta Beauty - ulta.com
Connect with the Guest:
Michelle’s LinkedIn - linkedin.com/in/michellecrossantheweeklycmo
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Today not only marks Earned’s 123rd episode, but also its fourth birthday! To celebrate this milestone, Conor sits down with an esteemed guest: Michelle Crossan-Matos, Chief Marketing Officer of retail powerhouse Ulta Beauty. We kick off the episode by diving into what Michelle calls a “fabulous year of results and people.” While Michelle only joined the Ulta Beauty team one year ago, we learn that she’s had over a decade’s worth of experience in the beauty industry. We hear why Michelle believes Ulta has “a responsibility to change consumer’s lives,” before hearing how the retailer is shaping beauty as a force for good, for all. Beyond her role as Chief Marketing Officer, Michelle shares that her other job—being a mother of two—is what gives her a bigger sense of purpose, before reflecting on the importance of finding happiness and joy in life—which also happens to be Ulta Beauty’s inherent mission. Switching gears, we discover that not only is Ulta the largest beauty chain in all 50 states with over 1,400 doors, it also boasts the largest loyalty program— with over 42 MILLION members in the U.S. alone. We unpack the challenges of being a multi-brand retailer with over 600 brands, and Michelle shares the advice she gives to brands hoping to earn a spot in Ulta’s doors. To close the show, Michelle talks about her own publishing journey before ending on the concept of energy—which clearly isn’t lacking from anyone in this episode!
In this episode, you will learn:
1. The power of community engagement in loyalty programs and how community building is essential for driving brand success.
2. The value of our core fundamental goals as humans to find happiness and joy, which leads into Ulta Beauty’s inherent mission to help people enjoy their lives.
3. The importance of authentic leadership and how Michelle Crossan-Matos curates her energy to inspire, build confidence, and have fun, contributing to her success as a natural leader.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Ulta Beauty - ulta.com
Connect with the Guest:
Michelle’s LinkedIn - linkedin.com/in/michellecrossantheweeklycmo
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
