CreatorIQ | American Eagle CMO Craig Brommers on How Iconic Brands Stand the Test of Time | Earned Ep. 60 @CreatorIQOfficial | Uploaded 1 year ago | Updated 4 minutes ago
For our 60th episode of Earned, we’re bringing you a titan of the retail industry: Craig Brommers. Craig is currently the CMO of Gen Z-favorite apparel brand American Eagle Outfitters, but his previous work experience spans across iconic brands like Calvin Klein, Gap, Abercrombie & Fitch, and Speedo.
We start the interview by learning how American Eagle has navigated shifting momentum around legacy social platforms following the rise of TikTok. Craig also shares why the brand is investing in another Gen Z-favorite platform: Snapchat. We then hear Craig’s take on augmented reality, and why he thinks it will become a key way to provide unique retail experiences. Next, we ask Craig what qualities he’s consistently observed about iconic brands that help them stand the test of time, before switching gears to the future of retail in today’s digital world. We then dive back into TikTok, and Craig emphasizes that brands looking to make a splash on the creator-led platform need a “creator-first” approach. To close the show, Craig gives sage advice to those looking to grow their career.
Listen to the full episode on:
Spotify - open.spotify.com/episode/4xWPHZSBUZVmfkrNvMxbtk?si=g7kqKcCZQ8G8n75FWC1FuA
Apple Podcasts - podcasts.apple.com/lk/podcast/60-craig-brommers-american-eagle-outfitters/id1504030691?i=1000583112491
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/NTQ1Mjk3YmQtZDNlNS00NTU2LThiMmMtZDE2ZWY1ODFmNDVl?sa=X&ved=0CAcQkfYCahgKEwi42v-Y4ZT7AhUAAAAAHQAAAAAQgAE
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
#americaneagle #genz #influencermarketing
For our 60th episode of Earned, we’re bringing you a titan of the retail industry: Craig Brommers. Craig is currently the CMO of Gen Z-favorite apparel brand American Eagle Outfitters, but his previous work experience spans across iconic brands like Calvin Klein, Gap, Abercrombie & Fitch, and Speedo.
We start the interview by learning how American Eagle has navigated shifting momentum around legacy social platforms following the rise of TikTok. Craig also shares why the brand is investing in another Gen Z-favorite platform: Snapchat. We then hear Craig’s take on augmented reality, and why he thinks it will become a key way to provide unique retail experiences. Next, we ask Craig what qualities he’s consistently observed about iconic brands that help them stand the test of time, before switching gears to the future of retail in today’s digital world. We then dive back into TikTok, and Craig emphasizes that brands looking to make a splash on the creator-led platform need a “creator-first” approach. To close the show, Craig gives sage advice to those looking to grow their career.
Listen to the full episode on:
Spotify - open.spotify.com/episode/4xWPHZSBUZVmfkrNvMxbtk?si=g7kqKcCZQ8G8n75FWC1FuA
Apple Podcasts - podcasts.apple.com/lk/podcast/60-craig-brommers-american-eagle-outfitters/id1504030691?i=1000583112491
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/NTQ1Mjk3YmQtZDNlNS00NTU2LThiMmMtZDE2ZWY1ODFmNDVl?sa=X&ved=0CAcQkfYCahgKEwi42v-Y4ZT7AhUAAAAAHQAAAAAQgAE
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
#americaneagle #genz #influencermarketing
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