CreatorIQ | Revolve’s Chief Brand Officer Raissa Gerona on How Influencer Marketing Helped Drive $1B in Revenue @CreatorIQOfficial | Uploaded 1 year ago | Updated 2 hours ago
In our first episode of the new year, we sit down with Raissa Gerona, Chief Brand Officer of fashion retailer and influencer marketing powerhouse Revolve.
We start by learning how Raissa was a pioneer in the influencer marketing space, leveraging the then-new blogosphere in 2008 to promote her own Lovers and Friends clothing brand. Raissa shares her advice to marketers who question whether influencer marketing is “worth it,” emphasizing that it should be viewed as top-of-funnel marketing (like a billboard), and that marketers shouldn’t try to equate every single influencer post to a sale. We then take a step back to explore Raissa’s unique career journey. Raissa reveals how she was originally on track to become an attorney, but a trip to Italy led her to pursue the entrepreneurial path and start her own clothing brand, which later connected her to Revolve founders Michael Mente & Mike Karanikolas. To close the show, we learn about the successes and challenges involved with scaling Revolve 10x in 10 years to achieve $1B in revenue, before hearing what’s in store for Raissa and Revolve over the next decade.
Listen to the full episode on:
Spotify - open.spotify.com/episode/2457lxO1EOfekL110WbLBE?si=2OFqKgtKTjGH6-qiy2sPmA
Apple Podcasts - podcasts.apple.com/lk/podcast/65-raissa-gerona-revolve/id1504030691?i=1000593602163
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/NGI3OGRkZGEtNDY3My00YmQwLTlmYmMtZTRjNTI2ZDQ4MGVi?sa=X&ved=0CA0QkfYCahcKEwjIrqmIyr78AhUAAAAAHQAAAAAQAQ
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
#revolve #influencermarketing #brandmarketing
In our first episode of the new year, we sit down with Raissa Gerona, Chief Brand Officer of fashion retailer and influencer marketing powerhouse Revolve.
We start by learning how Raissa was a pioneer in the influencer marketing space, leveraging the then-new blogosphere in 2008 to promote her own Lovers and Friends clothing brand. Raissa shares her advice to marketers who question whether influencer marketing is “worth it,” emphasizing that it should be viewed as top-of-funnel marketing (like a billboard), and that marketers shouldn’t try to equate every single influencer post to a sale. We then take a step back to explore Raissa’s unique career journey. Raissa reveals how she was originally on track to become an attorney, but a trip to Italy led her to pursue the entrepreneurial path and start her own clothing brand, which later connected her to Revolve founders Michael Mente & Mike Karanikolas. To close the show, we learn about the successes and challenges involved with scaling Revolve 10x in 10 years to achieve $1B in revenue, before hearing what’s in store for Raissa and Revolve over the next decade.
Listen to the full episode on:
Spotify - open.spotify.com/episode/2457lxO1EOfekL110WbLBE?si=2OFqKgtKTjGH6-qiy2sPmA
Apple Podcasts - podcasts.apple.com/lk/podcast/65-raissa-gerona-revolve/id1504030691?i=1000593602163
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/NGI3OGRkZGEtNDY3My00YmQwLTlmYmMtZTRjNTI2ZDQ4MGVi?sa=X&ved=0CA0QkfYCahcKEwjIrqmIyr78AhUAAAAAHQAAAAAQAQ
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
#revolve #influencermarketing #brandmarketing
![How to Achieve Influencer Marketing Success in 2022 [Glossy Webinar]](https://i.ytimg.com/vi/Qhr9DjFnxdo/hqdefault.jpg "How to Achieve Influencer Marketing Success in 2022 [Glossy Webinar]
In this recorded webinar with Glossy, Tribe Dynamics co-founder Conor Begley and content marketing manager Zach Donnenfield do a deep dive into how beauty, fashion, and lifestyle brands are advancing their influencer marketing strategies in 2022.
To learn more about how Tribe Dynamics, a CreatorIQ company, can help you understand your creator community and supercharge your influencer marketing program, visit our website and request a demo: https://hubs.la/H0DK5-10")
