Uploaded March 2026 | Updated September 2026, 1 day ago
Your supplier isn't just a vendor. In regulated markets, they're an extension of your brand, your license, and your responsible gaming strategy.
In this fireside chat from NEXT Summit New York 2026, Play'n GO CCO Magnus Olsson joins moderator Brooke Hilton, Head of Casino at PointsBet Canada, to make the case that supplier selection can no longer sit with procurement. It belongs in the boardroom.
Magnus breaks down why operators who chase trendy content over strategic fit are building lobbies that look like supermarkets, the red flags every operator should watch for (starting with a supplier's attitude toward regulation), what trust actually looks like as an observable behavior rather than a marketing word, and how the best operator-supplier relationships evolve from vendor management into genuine co-creation.
Regulated markets are raising the bar fast. Compliance, data protection, responsible gaming. The operators who stay ahead won't do it alone.
Session: "Trusted by Design: Why Strategic Supplier Partnerships Must Be a C-Suite Priority"
Speaker: Magnus Olsson, Chief Commercial Officer, Play'n GO
Moderator: Brooke Hilton, Head of Casino, PointsBet Canada
Presented by Play'n GO | NEXT Summit New York 2026
Your supplier isn't just a vendor. In regulated markets, they're an extension of your brand, your license, and your responsible gaming strategy.
In this fireside chat from NEXT Summit New York 2026, Play'n GO CCO Magnus Olsson joins moderator Brooke Hilton, Head of Casino at PointsBet Canada, to make the case that supplier selection can no longer sit with procurement. It belongs in the boardroom.
Magnus breaks down why operators who chase trendy content over strategic fit are building lobbies that look like supermarkets, the red flags every operator should watch for (starting with a supplier's attitude toward regulation), what trust actually looks like as an observable behavior rather than a marketing word, and how the best operator-supplier relationships evolve from vendor management into genuine co-creation.
Regulated markets are raising the bar fast. Compliance, data protection, responsible gaming. The operators who stay ahead won't do it alone.
Session: "Trusted by Design: Why Strategic Supplier Partnerships Must Be a C-Suite Priority"
Speaker: Magnus Olsson, Chief Commercial Officer, Play'n GO
Moderator: Brooke Hilton, Head of Casino, PointsBet Canada
Presented by Play'n GO | NEXT Summit New York 2026
