Uploaded January 2026 | Updated September 2026, 1 week ago
With 100+ data points captured for every ball, the challenge is no longer collecting information but turning it into real-time stories fans actually want to read.
In this video, Phil Dudzinski, Senior Product Manager – Fan Experiences at Cricket Australia, shares how Cricket Australia and HCLTech delivered a world-first fan-facing AI experience inside the Cricket Australia Live app.
Built and scaled with HCLTech, and powered by Microsoft Azure OpenAI Services, AI Insights:
✔ Processes live match data through seven specialised AI agents
✔ Identifies the top emerging storylines every moment
✔ Delivers the most compelling insight directly to fans
✔ Integrates seamlessly into the app’s Match Centre experience
📈 Launched during the Border–Gavaskar Trophy, AI Insights saw 250,000+ fans engage in the first month — along with national recognition, including a hero feature in the Australian Financial Review and finalist status in the AFR AI Awards.
Phil reflects on the rapid 16-week delivery, the power of collaboration, and how AI Insights is setting the stage for the next wave of digital fan engagement.
#HCLTech #CricketAustralia #Microsoft #AzureOpenAI #GenAI #AI #FanExperience #SportsTech #DigitalTransformation
With 100+ data points captured for every ball, the challenge is no longer collecting information but turning it into real-time stories fans actually want to read.
In this video, Phil Dudzinski, Senior Product Manager – Fan Experiences at Cricket Australia, shares how Cricket Australia and HCLTech delivered a world-first fan-facing AI experience inside the Cricket Australia Live app.
Built and scaled with HCLTech, and powered by Microsoft Azure OpenAI Services, AI Insights:
✔ Processes live match data through seven specialised AI agents
✔ Identifies the top emerging storylines every moment
✔ Delivers the most compelling insight directly to fans
✔ Integrates seamlessly into the app’s Match Centre experience
📈 Launched during the Border–Gavaskar Trophy, AI Insights saw 250,000+ fans engage in the first month — along with national recognition, including a hero feature in the Australian Financial Review and finalist status in the AFR AI Awards.
Phil reflects on the rapid 16-week delivery, the power of collaboration, and how AI Insights is setting the stage for the next wave of digital fan engagement.
#HCLTech #CricketAustralia #Microsoft #AzureOpenAI #GenAI #AI #FanExperience #SportsTech #DigitalTransformation
