Uploaded January 2026 | Updated September 2026, 1 week ago
AI is changing the way fans experience sport — and Cricket Australia is leading from the front. 🏏🤖
Hear from Kieran McMillan, Head of Customer Experience at Cricket Australia, on how generative AI is helping unlock stories hidden inside live match data — in real time.
With 40+ data points captured for every ball, Cricket Australia set out to surface insights no human could deliver at speed. To make it happen, they partnered with HCLTech and Microsoft, co-creating AI Insights — a generative AI feature built into the Cricket Australia Live app.
💡 From ideation and architecture to agile development across onshore and offshore teams, HCLTech helped deliver a real-time insights engine that:
✔ Instantly surfaces meaningful cricket stories
✔ Drives deeper fan engagement
✔ Enhances the second-screen experience
✔ Supports commentators, broadcasters, and digital teams
✔ Delivers personalised, shareable insights at scale
🏆 AI Insights has already earned strong industry recognition, including a nomination for the AFR Innovation Award.
As Cricket Australia prepares to launch AI Insights v2 ahead of the Ashes, Kieran shares why this technology is shaping the future of fan experience — and why HCLTech is a true transformation partner.
#HCLTech #CricketAustralia #Microsoft #GenAI #AI #CustomerExperience #SportsTech #DigitalTransformation #DataAnalytics
AI is changing the way fans experience sport — and Cricket Australia is leading from the front. 🏏🤖
Hear from Kieran McMillan, Head of Customer Experience at Cricket Australia, on how generative AI is helping unlock stories hidden inside live match data — in real time.
With 40+ data points captured for every ball, Cricket Australia set out to surface insights no human could deliver at speed. To make it happen, they partnered with HCLTech and Microsoft, co-creating AI Insights — a generative AI feature built into the Cricket Australia Live app.
💡 From ideation and architecture to agile development across onshore and offshore teams, HCLTech helped deliver a real-time insights engine that:
✔ Instantly surfaces meaningful cricket stories
✔ Drives deeper fan engagement
✔ Enhances the second-screen experience
✔ Supports commentators, broadcasters, and digital teams
✔ Delivers personalised, shareable insights at scale
🏆 AI Insights has already earned strong industry recognition, including a nomination for the AFR Innovation Award.
As Cricket Australia prepares to launch AI Insights v2 ahead of the Ashes, Kieran shares why this technology is shaping the future of fan experience — and why HCLTech is a true transformation partner.
#HCLTech #CricketAustralia #Microsoft #GenAI #AI #CustomerExperience #SportsTech #DigitalTransformation #DataAnalytics
