Tourism businesses - Use analytics to evaluate your digital platforms & get customers @VisitScotlandEssentials
Tourism businesses - Use analytics to evaluate your digital platforms & get customers @VisitScotlandEssentials
Uploaded March 2021 | Updated September 2026, 1 week ago
This recording aims to help tourism businesses learn how to track user activity on their website and social media accounts. The purpose of the webinar is to empower viewers to understand the functionality of Google Analytics and social media analytics in a marketing role. This webinar recording has been created as part of a partnership between VisitScotland and Business Gateway’s DigitalBoost programme.
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Tourism businesses - Use analytics to evaluate your digital platforms & get customers

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