Uploaded February 2026 | Updated September 2026, 1 week ago
In this second VisitScotland Bitesize Essentials webinar on inclusive tourism, Inclusive Tourism Manger, Marina Di Duca takes you through VisitScotland’s 4 step process for improving the inclusivity of your tourism or events business.
The process has been developed in partnership with inclusion and accessibility experts.
The steps are: Review, Improve, Plan and Evaluate, or RIPE for short.
Marina gives you an overview of what is involved at each step, and the information and tools available on the VisitScotland Business Support Hub to help you.
Highlighting that you don’t need to be an expert on inclusivity to follow this process, Marina shares that many of the actions your business can take require little or no cost and still have a high impact. The importance of involving your staff or volunteers in the process is also stressed.
One reason for making your business more accessible and engaging with this process is that the accessible customer market has a huge value to Scotland, and Marina touches on some of the key facts and figures.
Find the 4 step process on the VisitScotland Business Support Hub: support.visitscotland.org/advice-support/improve-your-business/accessible-inclusive/improvements
In this second VisitScotland Bitesize Essentials webinar on inclusive tourism, Inclusive Tourism Manger, Marina Di Duca takes you through VisitScotland’s 4 step process for improving the inclusivity of your tourism or events business.
The process has been developed in partnership with inclusion and accessibility experts.
The steps are: Review, Improve, Plan and Evaluate, or RIPE for short.
Marina gives you an overview of what is involved at each step, and the information and tools available on the VisitScotland Business Support Hub to help you.
Highlighting that you don’t need to be an expert on inclusivity to follow this process, Marina shares that many of the actions your business can take require little or no cost and still have a high impact. The importance of involving your staff or volunteers in the process is also stressed.
One reason for making your business more accessible and engaging with this process is that the accessible customer market has a huge value to Scotland, and Marina touches on some of the key facts and figures.
Find the 4 step process on the VisitScotland Business Support Hub: support.visitscotland.org/advice-support/improve-your-business/accessible-inclusive/improvements
