Uploaded February 2022 | Updated September 2026, 9 hours ago

---

We unpack the world of NFTs and the toy industry should be getting involved. Benyamin Ahmed is a 12 year old who’s made a fortune minting NFTs in the metaverse. Michael Shaman is designing NFHero, a collective for NFT creators to let them create and earn. Our moderator, Tamra Knepfer, looks at their stories and shows you how toy companies can begin to think about their audiences and properties in new ways.

Moderator:
Tamra Knepfer
President at METABRANDS
linkedin.com/in/tamraknepfer

Speakers:
Benyamin Ahmed

Michael Schaiman
Chief Executive Officer at NFHeroes
linkedin.com/in/schaiman

For more education, visit https://www.ToyFairNY.com.