How to Create Great Licensed Toys @ToyFair
How to Create Great Licensed Toys  @ToyFair
Uploaded January 2024 | Updated September 2026, 15 hours ago
Recorded on October 1, 2023

This panel offers key insights into designing exceptional licensed toys, emphasizing authenticity and opportunities for inventors. Hosted by Mojo Nation's Billy Langsworthy and Stephanie Bailey, VP of Global Toys at Paramount, it explores the success of iconic brands like Teenage Mutant Ninja Turtles in the industry.

When presented at Toy Fair, this session was a part of the Licensing track.

Speakers:
Stephanie Bailey, Paramount
Billy Langsworthy, Mojo Nation
How to Create Great Licensed ToysToyFair 2012: Day 1From Discovery to Devotion: How Fandoms Develop and Stick with Gen Alpha/ZToys on TikTok Shop: Navigating Discovery E-CommerceToy Fair 2012: Setup DayToy Fair 2023 – InternationalToy Fair 2012: Total RecapBeyond Chatbots: What Lies Ahead for Kids and AIToy Fair 2026 Student CongressYour Guide to Licensing and Collaborations with the Key Players in the Toy IndustryCreating a World Where Every Child has the Opportunity to PlayToy Fair New York 2019 - Arts & Crafts
Toy Fair |

How to Create Great Licensed Toys

SHARE TO X SHARE TO REDDIT SHARE TO FACEBOOK WALLPAPER