Uploaded May 2026 | Updated September 2026, 8 hours ago
Recorded on February 17, 2026
Nick Walters, _SuperAwesome_ (Moderator)
Jessica Rafalski, _Starcom_
Rachael Reid, _Spin Master_
Katherine Resto, _Moose Toys_
Fandoms are evolving - and for toy brands, that’s a powerful opportunity. Gen Alpha and Gen Z are shaping culture through passion-driven communities that influence what they watch, play, and buy. In this session, SuperAwesome’s President & CSO Nick Walters will share new insights into how fandoms form, grow, and endure, and what this means for brands seeking relevance in a fragmented, creator-led world. He'll be joined on stage by a panel of industry experts to provide a practical framework for how toy brands can not only engage the fans who love them, but also grow with them.
Recorded on February 17, 2026
Nick Walters, _SuperAwesome_ (Moderator)
Jessica Rafalski, _Starcom_
Rachael Reid, _Spin Master_
Katherine Resto, _Moose Toys_
Fandoms are evolving - and for toy brands, that’s a powerful opportunity. Gen Alpha and Gen Z are shaping culture through passion-driven communities that influence what they watch, play, and buy. In this session, SuperAwesome’s President & CSO Nick Walters will share new insights into how fandoms form, grow, and endure, and what this means for brands seeking relevance in a fragmented, creator-led world. He'll be joined on stage by a panel of industry experts to provide a practical framework for how toy brands can not only engage the fans who love them, but also grow with them.
