Uploaded May 2026 | Updated September 2026, 2 weeks ago
If you want to make more money on your farm, you have exactly three options. Not five, not ten. Three: sell to more customers, sell higher-value products to the same customers, or sell more volume. Every strategy, every conference tip, every new idea fits into one of those buckets.
Most farmers pull lever three first — more beds, more crops, more volume. It's the most expensive lever and the most complex. Scaling a low-margin operation just scales the problem.
The order matters. Lever two (higher value per customer) improves revenue without adding complexity — shift your crop mix toward higher-margin crops, add value to what you already sell, position for premium pricing. Lever one (more customers) only makes sense when your current customers are maxed out and your fulfillment can handle more. Lever three (more volume) only wins when you're already efficient and already sold out.
Three questions to answer this week: What's my average revenue per customer per week? What's my average revenue per bed? Am I consistently selling out? Those three numbers tell you which lever to pull.
➡️ Get market farming tools, seeds, and supplies at shop.moderngrower.co
🎥 Subscribe for more content on sustainable farming, market farming tips, and business insights! 🌿
Follow Modern Grower:
➡️ Instagram: instagram.com/moderngrowerpro
➡️ Instagram: instagram.com/moderngrowerco
Listen to other podcasts on the Modern Grower Podcast Network:
🔊 Carrot Cashflow: bit.ly/carrotcashflow
🔊 Farm Small Farm Smart: bit.ly/farmsmallfarmsmart
🔊 Farm Small Farm Smart Daily: bit.ly/farmsmallfarmsmartdaily
🔊The Growing Microgreens Podcast: bit.ly/thegrowingmicrogreenspodcast
🔊The Urban Farmer Podcast: youtube.com/playlist?list=PLTd1FPZ7J8xS3ebyyIxmBqp1pl2h87RpU
🔊The Rookie Farmer Podcast: youtube.com/playlist?list=PLTd1FPZ7J8xRJ0O4mAIdgX94QvXTI0ZZ7
🔊In Search of Soil Podcast: youtube.com/insearchofsoil
Check out Diego's books:
📖 Sell Everything You Grow on Amazon: amzn.to/4hoqUx6
📖 Ready Farmer One on Amazon: amzn.to/42FjrVX
0:00 — 3 Ways to Make More Money. That's It. No Fourth Option.
1:15 — Lever #1: Sell to More Customers (The Highest Overhead Lever)
3:15 — When to Pull Lever #1 — And When Not To
4:00 — Lever #2: Sell Higher-Value Products to the Same Customers
5:30 — Three Ways to Increase Value: Crop Mix, Add Value, Premium Positioning
6:30 — The Crop Is Not the Product — The Experience Is
7:15 — Lever #3: Sell More Volume (The Most Expensive Lever)
8:15 — "Scaling a Low-Margin Operation Just Scales the Problem"
9:15 — The Decision Tree: Which Lever First?
10:15 — Business Breakdown: Why Lever 2 Wins for Most Farms
11:00 — 3 Numbers to Calculate This Week
#FarmBusiness, #MarketGardening, #FarmRevenue, #FarmProfitability, #MarketGarden, #SmallFarm, #MarketFarmer, #FarmGrowth, #FarmStrategy, #ModernGrower, #FarmSmart, #GrowForProfit, #FarmMath, #FarmingBusiness, #SmallFarmBusiness,#farmsmallfarmsmart, #carrotcashflow
**** Modern Grower and Diego Footer participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
If you want to make more money on your farm, you have exactly three options. Not five, not ten. Three: sell to more customers, sell higher-value products to the same customers, or sell more volume. Every strategy, every conference tip, every new idea fits into one of those buckets.
Most farmers pull lever three first — more beds, more crops, more volume. It's the most expensive lever and the most complex. Scaling a low-margin operation just scales the problem.
The order matters. Lever two (higher value per customer) improves revenue without adding complexity — shift your crop mix toward higher-margin crops, add value to what you already sell, position for premium pricing. Lever one (more customers) only makes sense when your current customers are maxed out and your fulfillment can handle more. Lever three (more volume) only wins when you're already efficient and already sold out.
Three questions to answer this week: What's my average revenue per customer per week? What's my average revenue per bed? Am I consistently selling out? Those three numbers tell you which lever to pull.
➡️ Get market farming tools, seeds, and supplies at shop.moderngrower.co
🎥 Subscribe for more content on sustainable farming, market farming tips, and business insights! 🌿
Follow Modern Grower:
➡️ Instagram: instagram.com/moderngrowerpro
➡️ Instagram: instagram.com/moderngrowerco
Listen to other podcasts on the Modern Grower Podcast Network:
🔊 Carrot Cashflow: bit.ly/carrotcashflow
🔊 Farm Small Farm Smart: bit.ly/farmsmallfarmsmart
🔊 Farm Small Farm Smart Daily: bit.ly/farmsmallfarmsmartdaily
🔊The Growing Microgreens Podcast: bit.ly/thegrowingmicrogreenspodcast
🔊The Urban Farmer Podcast: youtube.com/playlist?list=PLTd1FPZ7J8xS3ebyyIxmBqp1pl2h87RpU
🔊The Rookie Farmer Podcast: youtube.com/playlist?list=PLTd1FPZ7J8xRJ0O4mAIdgX94QvXTI0ZZ7
🔊In Search of Soil Podcast: youtube.com/insearchofsoil
Check out Diego's books:
📖 Sell Everything You Grow on Amazon: amzn.to/4hoqUx6
📖 Ready Farmer One on Amazon: amzn.to/42FjrVX
0:00 — 3 Ways to Make More Money. That's It. No Fourth Option.
1:15 — Lever #1: Sell to More Customers (The Highest Overhead Lever)
3:15 — When to Pull Lever #1 — And When Not To
4:00 — Lever #2: Sell Higher-Value Products to the Same Customers
5:30 — Three Ways to Increase Value: Crop Mix, Add Value, Premium Positioning
6:30 — The Crop Is Not the Product — The Experience Is
7:15 — Lever #3: Sell More Volume (The Most Expensive Lever)
8:15 — "Scaling a Low-Margin Operation Just Scales the Problem"
9:15 — The Decision Tree: Which Lever First?
10:15 — Business Breakdown: Why Lever 2 Wins for Most Farms
11:00 — 3 Numbers to Calculate This Week
#FarmBusiness, #MarketGardening, #FarmRevenue, #FarmProfitability, #MarketGarden, #SmallFarm, #MarketFarmer, #FarmGrowth, #FarmStrategy, #ModernGrower, #FarmSmart, #GrowForProfit, #FarmMath, #FarmingBusiness, #SmallFarmBusiness,#farmsmallfarmsmart, #carrotcashflow
**** Modern Grower and Diego Footer participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
