Uploaded March 2021 | Updated September 2026, 2 weeks ago
The Volvo 480 shocked the buying public when it launched. Surely Volvo was just boxy, boring cars? What are they doing making a sports coupé? But this was the perfect halo car to entice a younger audience to their showrooms, and Volvo had the perfect practical mid-size cars to sell them in the 440 and the 460. So, why did Volvo release the coupé before their hatchback and saloon, and why didn’t they make an estate?
Full Steve Harper interview: youtu.be/z4z8bZF8tF0
Opening music: Bar Crawl - TrackTribe from the YouTube audio library
To get early ad-free access to new videos, or your name at the end of my videos, please consider supporting me using Patreon from just $1 or 80p a month at patreon.com/bigcar
Support me using PayPal: paypal.com/paypalme/bigcartv
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My second channel - Little Car: youtube.com/littlecar
Sources:
Steve Harper (interview): youtu.be/z4z8bZF8tF0
en.wikipedia.org/wiki/Volvo_480
volvotips.com/index.php/440-460-480/history-volvo-440-460-480
volvoclub.org.uk/history/400_stats_search.shtml
volvo-480-europe.org/volvo480/history.php
dyler.com/posts/141/the-volvo-480-one-of-the-strangest-models-in-the-swedish-brand-s-history
en.wikipedia.org/wiki/Volvo_440/460
en.wikipedia.org/wiki/Volvo_S40
en.wikipedia.org/wiki/List_of_Volvo_Car_production_plants
#bigcar
The Volvo 480 shocked the buying public when it launched. Surely Volvo was just boxy, boring cars? What are they doing making a sports coupé? But this was the perfect halo car to entice a younger audience to their showrooms, and Volvo had the perfect practical mid-size cars to sell them in the 440 and the 460. So, why did Volvo release the coupé before their hatchback and saloon, and why didn’t they make an estate?
Full Steve Harper interview: youtu.be/z4z8bZF8tF0
Opening music: Bar Crawl - TrackTribe from the YouTube audio library
To get early ad-free access to new videos, or your name at the end of my videos, please consider supporting me using Patreon from just $1 or 80p a month at patreon.com/bigcar
Support me using PayPal: paypal.com/paypalme/bigcartv
Big Car Merch (t-shirts, mugs): teespring.com/stores/bigcartv
Twitter: twitter.com/bigcartv
My second channel - Little Car: youtube.com/littlecar
Sources:
Steve Harper (interview): youtu.be/z4z8bZF8tF0
en.wikipedia.org/wiki/Volvo_480
volvotips.com/index.php/440-460-480/history-volvo-440-460-480
volvoclub.org.uk/history/400_stats_search.shtml
volvo-480-europe.org/volvo480/history.php
dyler.com/posts/141/the-volvo-480-one-of-the-strangest-models-in-the-swedish-brand-s-history
en.wikipedia.org/wiki/Volvo_440/460
en.wikipedia.org/wiki/Volvo_S40
en.wikipedia.org/wiki/List_of_Volvo_Car_production_plants
#bigcar
