Uploaded October 2022 | Updated September 2026, 2 weeks ago

---

You can find UGears models at: ugearsmodels.com/?utm_source=youtube&utm_medium=video&utm_campaign=influencers&utm_id=BigCar

When we think of Japanese car manufacturers, we think of the big three – Toyota, Honda and Nissan, but there are plenty of other manufacturers helping Japan punch way above its weight in the global automotive market, and plenty more Japanese companies that tried and failed. Subaru was one of the few survivors and like Mitsubishi was born out b of a heavy industrial past. Through frugal management they’ve managed to carve out a niche as the purveyors of sensible four-wheel drive cars, and sometimes not so sensible four-wheel drive cars! Where did they come from, what missteps did they make, and what’s next?

If you'd like to support what I do, and get early access to advert-free videos and exclusive channel updates, please consider supporting the channel from just $1 or 80p a month: patreon.com/bigcar

Support me using PayPal: paypal.com/paypalme/bigcartv
Big Car merch: teespring.com/stores/bigcartv
Twitter: twitter.com/bigcartv

My second channel - Little Car: youtube.com/littlecar

Sources:
en.wikipedia.org/wiki/Subaru
en.wikipedia.org/wiki/Subaru_Corporation
en.wikipedia.org/wiki/Fuji_Rabbit
ja.wikipedia.org/wiki/SUBARU
en.wikipedia.org/wiki/Subaru_1500
en.wikipedia.org/wiki/Subaru_360
ja.wikipedia.org/wiki/%E3%82%B9%E3%83%90%E3%83%AB%E3%83%BB360
en.wikipedia.org/wiki/List_of_Subaru_vehicles
en.wikipedia.org/wiki/List_of_Subaru_engines
en.wikipedia.org/wiki/Subaru_1000
en.wikipedia.org/wiki/Subaru_Leone
en.wikipedia.org/wiki/Subaru_BRAT
en.wikipedia.org/wiki/Subaru_World_Rally_Team
en.wikipedia.org/wiki/Subaru_EF_engine
en.wikipedia.org/wiki/Subaru_six-cylinder_engines
en.wikipedia.org/wiki/Subaru_XT
en.wikipedia.org/wiki/Subaru_Legacy
en.wikipedia.org/wiki/Subaru_Alcyone_SVX
en.wikipedia.org/wiki/Subaru_Vivio
nytimes.com/1993/07/24/business/subaru-parts-with-the-creators-of-its-quirky-ads.html
theatlantic.com/business/archive/2016/06/how-subarus-came-to-be-seen-as-cars-for-lesbians/488042
en.wikipedia.org/wiki/Subaru_Outback
en.wikipedia.org/wiki/Subaru_Legacy_(second_generation)
en.wikipedia.org/wiki/British_Rally_Championship
en.wikipedia.org/wiki/World_Rally_Championship
en.wikipedia.org/wiki/Subaru_Baja
en.wikipedia.org/wiki/Subaru_Tribeca
en.wikipedia.org/wiki/History_of_General_Motors
en.wikipedia.org/wiki/Daihatsu
en.wikipedia.org/wiki/Daihatsu_Move
en.wikipedia.org/wiki/Subaru_Exiga
en.wikipedia.org/wiki/Subaru_Crosstrek
web.archive.org/web/20121218110844/http://www.nissanusa.com
web.archive.org/web/20121216090536/http://www.subaru.com
youtube.com/watch?v=36bKje-f3Qo
en.wikipedia.org/wiki/Subaru_Legacy_(fifth_generation)
en.wikipedia.org/wiki/Subaru_Levorg
en.wikipedia.org/wiki/Subaru_Solterra

#bigcar