Uploaded May 2025 | Updated September 2026, 1 day ago
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Join Club Adagio for extra content!
Patreon:
patreon.com/c/thestylestumbler/membership
Or YouTube Channel Membership:
youtube.com/TheStyleStumbler/join
Both have the same content perks.
Patreon also has an extra, free level, where I post occasional exclusive content as well.










![I Thought They Were My Friends. They Were Just Selling Me Lipstick.
What happens when beauty influencers blur the line between community and consumerism? In this video, I share the moment I realized my social media feed was reshaping how I think, feel, and shop — and how I took back control. We’ll talk parasocial relationships, algorithmic manipulation, and how to curate your digital space like a thoughtful art exhibit (instead of an impulse kiosk).
📌 Videos Mentioned:
The Adagio Mindset: my joyful low buy
https://youtu.be/DGUaZl3f-Hc
How language affects what we buy:
https://youtu.be/B-mcKdr9NPI
Comparing Powders:
https://youtu.be/ZxNrPrTSRxg
https://youtu.be/_waC0usht7Y
📌 Some of my Green Flag creators:
✅️ @TooMuchTash
✦ Insightful reviews, comparisons & thoughtful hauls
✦ Transparent about how sue uses & evaluates products over time
✅️ @Alexa_lowbuylifestyle (Alexa)
✦ Focused on breaking shopping cycles
✦ Blends personal journey with psychological insights & strategies
✅️ @LisaEldridge
✦ Offers tutorials that teach rather than sell
✦ Leads with education, not urgency
✅️ @CharlotteHoldcroft
✦ Her new makeup videos often discuss why we DONT need to buy
✦ Often shares when a product ISNT worth it.
✅️ @hautemesstom
✦ Joyful maximalist with a whole lot of critical sass
✦ Embraces their aesthetic while challenging excess
✅️ @bobmindset
✦ Emphasizes financial literacy & conscious spending
✦ Blends logic with passion for makeup
✅️ @mariam.a.
✦ Balances enthusiasm with discernment
✦ Shares why she will or WONT buy certain makeup
✅️ @kimclarkqueen
✦ Anti-consumerist drag queen beauty guru
✦ Intelligent, witty, critical of consumerism
✅️ @HannahLouisePoston
✦ Older content shares deep reflections on beauty and consumption
✦ Emotionally honest, often philosophical.
✅️ @LaurenMaeBeauty
✦ Thoughtful takes on formulas, trends ] industry shifts
✦ Doesnt oversell, often reflects on what she has
✅️ @JuliaAdamsMUA
✦ Tutorials feel approachable, not aspirational
✦ Calming vibe, rarely emphasizes consumption
✅️ @SarahRoseBeauty
✦ Shares reflections, declutters & empties
✦ Low-pressure vibe & clear boundaries around consumerism
✅️ @CarmelNicoleBeauty
✦ Transparency & practicality help viewers make better decisions based on use, not trends
✦ Reviews many different products without any sell tactics
✅️ @shawnaripari
✦ Uses her platform as a mirror, not a sales pitch
✦ Regularly reflects on emotional buying & personal growth
✅️ @cloveroom (Cam)
✦ Emphasizes the artistic joy of beauty without excess
✦ Honestly shares struggles with buying
✅️ @AmandaZ
✦ Extremely detailed, thorough reviews
✦ Doesnt sugarcoat disappointments, even from hyped brands
✅️ @QueerBones (Colin)
✦ Extremely detailed reviews
✦ They clearly enjoy makeup, but stay grounded without hype
✅️ @Betterthanbasicivy (Ivy)
✦ Has a realistic relationship with shopping
✦ Discusses unique makeup without hyping it up
Minimalist content: Im not a minimalist, but I find that listening to minimalist content can get me in a better headspace:
✅️ @TheMinimalMom
✦ Warm, relatable voice in the minimalist space
✦ Balances practical advice with emotional insight, all without guilt
📌 Join Club Adagio for extra content:
On Patreon:
https://www.patreon.com/c/TheStyleStumbler
On YouTube:
https://www.youtube.com/TheStyleStumbler/join
Both have the same content perks – I just offer both so you can choose whats more convenient for you. Thanks for considering supporting the channel in this way!
💄 On my face:
(Afilliate link)
LISA ELDRIDGE | Kitten Mischief
https://go.shopmy.us/p-19876069
Timestamps:
00:00 Intro
00:38 The Moment I Realized My Relationship with Beauty Content Was Toxic
01:10 From Friends to Feeds: How Community Turned into Consumption
01:56 What the Algorithm Really Wants from You
02:20 Emotional Fallout: The Shopping Hangover Nobody Talks About
02:51 Influencers Don’t Just Sell Products — They Sell Habits
04:30 Learning to Make Thoughtful Exceptions (Yes, Even Backups)
05:03 The Limited Edition Trap: Urgency is the Enemy of Clarity
05:54 Wait... Are Influencers Influenced Too?
06:36 Affiliate Links Are Fine — But Stay Conscious
06:54 The Parasocial Pull: Why You Want to Buy What They Have
07:35 Impulse Kiosk or Thoughtful Exhibit? Curating Your Feed Intentionally
07:53 Green Flag 1: Calm, Context-Rich Language
08:23 Green Flag 2: Balanced Reviews, Not Just Hype
08:45 Green Flag 3: Realistic Spending & Shopping Behavior
09:20 Green Flag 4: Value Alignment Over Aesthetic Envy
09:48 Gut Check: How Certain Creators Make You Feel
10:29 Adjusting Your Feed Seasonally (Like a Skincare Routine)
11:14 Manage Your Feed, Manage Your Mood, Budget & Beauty Inventory
11:24 Challenge: Curate Like a Museum, Not a Mall
12:06 The Adagio Mindset™: Slow Beauty in a Fast World
12:38 Social Media Can Still Inspire (If You Use It Right)
13:03 Preview: The One Question That Changed Everything I Thought They Were My Friends. They Were Just Selling Me Lipstick.](https://i.ytimg.com/vi/ks2YFPO49BM/mqdefault.jpg)