Uploaded January 2023 | Updated September 2026, 4 days ago
When the last season of a show is approaching, fans have a lot of theories and questions about what's going to happen. For the upcoming final season of "Money Heist", one of Netflix's most popular shows, people from all over the world had questions. Netflix and DAVID Madrid did something that's never been done before—taking 30 of the most popular questions about the final season and turning them into outdoor ads. Then, in a shocking twist, the campaign also created 30 billboards with answers. It was up to the public to go on their own quest, trying to match up each question with the correct answer.
Client: Netflix
Team: Ogilvy Spain
When the last season of a show is approaching, fans have a lot of theories and questions about what's going to happen. For the upcoming final season of "Money Heist", one of Netflix's most popular shows, people from all over the world had questions. Netflix and DAVID Madrid did something that's never been done before—taking 30 of the most popular questions about the final season and turning them into outdoor ads. Then, in a shocking twist, the campaign also created 30 billboards with answers. It was up to the public to go on their own quest, trying to match up each question with the correct answer.
Client: Netflix
Team: Ogilvy Spain
