Uploaded January 2023 | Updated September 2026, 3 days ago
Cadbury BournVita and Ogilvy India and Wavemaker India have created a campaign for Children's Day that urges a vital conversation. In India, what career a child ends up pursuing is often a family decision, not an individual one, which forces many into an unfulfilling life path. To illustrate the issue of forcing children into a certain future against their interests, Cadbury Bournvita "forced" its product into packaging for other items, like household cleaners, egg cartons, ketchup bottles, and more.
Client: Cadbury Bournvita
Team: Ogilvy India and Wavemaker Mumbai
Cadbury BournVita and Ogilvy India and Wavemaker India have created a campaign for Children's Day that urges a vital conversation. In India, what career a child ends up pursuing is often a family decision, not an individual one, which forces many into an unfulfilling life path. To illustrate the issue of forcing children into a certain future against their interests, Cadbury Bournvita "forced" its product into packaging for other items, like household cleaners, egg cartons, ketchup bottles, and more.
Client: Cadbury Bournvita
Team: Ogilvy India and Wavemaker Mumbai
