Uploaded July 2025 | Updated September 2026, 3 weeks ago
In this special edition of The State of Marketing to Engineers, we explore how European engineers think, research, and make buying decisions in 2025.
From GitHub’s growing role in technical discovery to region-specific content expectations and AI trust gaps—this session dives deep into what’s working (and what’s not) when marketing to engineers across Europe.
🎙 Speakers:
Wendy Covey, CEO & Co-Founder, TREW Marketing
🔗 linkedin.com/in/wendycovey
CJ Haight, Senior Marketing Manager, GlobalSpec
🔗 linkedin.com/in/christianjhaight
Udo Bormann, Senior Marketing Manager, Elektor
🔗 linkedin.com/in/udobormann
📄 Download the full State of Marketing to Engineers 2025 Report
trewmarketing.com/state-of-marketing-to-engineers
Elektor Magazine: elektormagazine.com
Elektor Store: elektor.com
Partner Up with Elektor: elektormagazine.com/partner-up
About GlobalSpec globalspec.com
GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses.
About TREW Marketing trewmarketing.com
TREW’s strategy-driven marketing services include branding and thought leadership, technical content creation, demand-gen campaigns and sales enablement.
In this special edition of The State of Marketing to Engineers, we explore how European engineers think, research, and make buying decisions in 2025.
From GitHub’s growing role in technical discovery to region-specific content expectations and AI trust gaps—this session dives deep into what’s working (and what’s not) when marketing to engineers across Europe.
🎙 Speakers:
Wendy Covey, CEO & Co-Founder, TREW Marketing
🔗 linkedin.com/in/wendycovey
CJ Haight, Senior Marketing Manager, GlobalSpec
🔗 linkedin.com/in/christianjhaight
Udo Bormann, Senior Marketing Manager, Elektor
🔗 linkedin.com/in/udobormann
📄 Download the full State of Marketing to Engineers 2025 Report
trewmarketing.com/state-of-marketing-to-engineers
Elektor Magazine: elektormagazine.com
Elektor Store: elektor.com
Partner Up with Elektor: elektormagazine.com/partner-up
About GlobalSpec globalspec.com
GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses.
About TREW Marketing trewmarketing.com
TREW’s strategy-driven marketing services include branding and thought leadership, technical content creation, demand-gen campaigns and sales enablement.
