Uploaded November 2024 | Updated September 2026, 3 weeks ago
Join us at the Smart Marketing Forum from @electronicaFair 2024, where we uncover the cutting-edge strategies behind B2B influencer marketing in the electronics industry. Proudly sponsored by @PCBWay, this panel brings together creators, industry experts, and marketers to explore how influencers are shaping the way engineers connect with brands.
What’s Inside:
@greatscottlab : Known for his hands-on tutorials, Scott shares how he turns sponsorships into authentic, technical content.
@MaxImagination : Hear how Max merges creativity and engineering in projects that inspire and inform.
@DIYGUYChris : From advanced electronics to step-by-step guides, Chris explains the role of partnerships in empowering his audience.
Brian Tristam Williams: @ElektorTV’s own editor reflects on the evolving relationship between media, influencers, and the electronics industry.
Simon Gao (PCBWay): Learn how PCBWay collaborates with creators to align their brand with meaningful and educational content.
Key Takeaways:
Why authenticity is at the heart of successful influencer marketing.
Strategies for reaching today’s engineers and tomorrow’s decision-makers.
How engagement matters more than follower count.
Real-world examples of content that drives action and sparks innovation.
If you’ve ever wondered how to connect your brand with the right audience or how influencers turn passion into community-driven impact, this is the session for you.
Sponsored by PCBWay – turning electronic designs into reality with precision PCB manufacturing and prototyping services.
Discover more at Elektor and join us in exploring the world of electronics innovation. Don’t forget to like, comment, and subscribe for more industry insights and creative inspiration!
Elektor Magazine: elektormagazine.com
Elektor Store: elektor.com
Elektor Industry News: elektormagazine.com/business-special
Join us at the Smart Marketing Forum from @electronicaFair 2024, where we uncover the cutting-edge strategies behind B2B influencer marketing in the electronics industry. Proudly sponsored by @PCBWay, this panel brings together creators, industry experts, and marketers to explore how influencers are shaping the way engineers connect with brands.
What’s Inside:
@greatscottlab : Known for his hands-on tutorials, Scott shares how he turns sponsorships into authentic, technical content.
@MaxImagination : Hear how Max merges creativity and engineering in projects that inspire and inform.
@DIYGUYChris : From advanced electronics to step-by-step guides, Chris explains the role of partnerships in empowering his audience.
Brian Tristam Williams: @ElektorTV’s own editor reflects on the evolving relationship between media, influencers, and the electronics industry.
Simon Gao (PCBWay): Learn how PCBWay collaborates with creators to align their brand with meaningful and educational content.
Key Takeaways:
Why authenticity is at the heart of successful influencer marketing.
Strategies for reaching today’s engineers and tomorrow’s decision-makers.
How engagement matters more than follower count.
Real-world examples of content that drives action and sparks innovation.
If you’ve ever wondered how to connect your brand with the right audience or how influencers turn passion into community-driven impact, this is the session for you.
Sponsored by PCBWay – turning electronic designs into reality with precision PCB manufacturing and prototyping services.
Discover more at Elektor and join us in exploring the world of electronics innovation. Don’t forget to like, comment, and subscribe for more industry insights and creative inspiration!
Elektor Magazine: elektormagazine.com
Elektor Store: elektor.com
Elektor Industry News: elektormagazine.com/business-special







![Elektor News Bytes - Show #9 - Inductors on Silicon, Skills for Fabs, Cameras, TPMS, and more!
Welcome to show #9 of News Bytes, Elektors news show looking at whats happening in the electronics and semiconductor industry.
This episode is sponsored by DownStream. DownStream Technologies’ software helps engineering organizations optimize and automate the PCB Release Process. DownStream’s tools redefine how engineers and PCB designers post-process PCB designs to create and distribute all the deliverables required for a complete PCB assembly release package. Their flagship product - CAM350® - provides verification and optimization before designs are transferred to the fabricator to ensure the successful manufacture of bare PCB boards. Also available is BluePrint-PCB®, which uses its CAD database to quickly produce comprehensive documentation to drive PCB fabrication, assembly, and inspection processes.
More information about DownStream can be found at https://downstreamtech.com
In this episode, Stuart Cording, The Electronics Reporter, looks at:
[00:00] Intro to the show!
[00:46] Silanna Semiconductor has launched a new evaluation board featuring their SZPL 3002A DC-DC converter IC. This intelligent buck converter supports the development of 65-watt multi-port USB-PD and QC fast chargers with its two type C and one type A USB ports. https://powerdensity.com/wp-content/uploads/2023/09/11519-SZPL3002AA-EVB03-User-Guide.pdf
[02:08] Intel is tackling a shortage of technicians for semiconductor fabs with a new community college course in Ohio. The course includes an introduction to manufacturing, semiconductor technology, and vacuum systems. https://www.intel.com/content/www/us/en/newsroom/opinion/intel-addresses-semiconductor-workforce-shortage.html
[03:17] Rohm launches a new, tiny proximity sensor that measures just one by two millimeters. The RPR-0720 is perfect for applications that monitor attachment and detachment, such as charging cases for Bluetooth earbuds. https://www.rohm.com/products/optical-sensors/reflective-type-photosensors/rpr-0720-product
[05:21] Nuvoton’s latest series of MCUs target high-efficiency motor control in consumer and industrial applications. The new KM1M4BF uses an Arm Cortex-M4F core operating at up to 120 megahertz and features up to 256 kilobytes of flash and 16 of SRAM. https://www.nuvoton.com/products/microcontrollers/arm-cortex-m4-mcus/km1m4bf-series/?tab=1
[06:35] Onsemis Hyperlux image sensors, offering a dynamic range of 150 db, can distinguish between a yellow and red stoplight at distance, even when facing a setting sun, a situation where human eyes would likely be blinded. They are now supported with drivers on Nvidia’s DRIVE platform, ensuring this powerful technology combination is easily integrated into this open, scalable AI system. https://www.onsemi.com/solutions/technology/hyperlux
[07:41] Sweden-based IAR, a leader in embedded development software and services, is helping their developers with a collaboration with Edge Impulse, one of the best-known names in embedded AI. https://www.iar.com/news/press-releases/2023/iar-and-edge-impulse-to-provide-iar-customers-worldwide-with-integrated-ai-and-ml-capabilities/
[08:42] Bel Fuses latest 4 kilowatt liquid-cooled DC-DC converter targets both hybrid and fully electric vehicles. Compared to the previous generation, it supports a wider 450 to 900 volt input range and weighs only 4.5 kilograms. https://www.belfuse.com/product-detail/power-solutions-custom-value-added-solutions-emobility-700dng40-24-down-converter
[09:48] Seco has announced a scalable HMI family of modular displays for applications such as industrial processing equipment, EV charging stations, and digital signage. The new platform builds upon Seco’s existing ARM and x86 technologies with sizes of seven, ten, and fifteen inches. https://edge.seco.com/usa/modular-vision-7-mx93.html
[10:50] X-FAB, an analog and mixed-signal silicon foundry, has announced its new integrated passive device, or XIPD, fabrication capabilities. This allows customers to integrate inductors, capacitors, and resistors onto their designs. https://www.xfab.com/technology/rf#c32260
[12:06] Infineons XENSIV SP49 integrates a MEMS sensor alongside an ASIC to support TPMS capabilities, including on-tire auto-position sensing, tire inflation assistance, tire blowout detection, and load detection. https://www.infineon.com/cms/en/about-infineon/press/market-news/2023/INFATV202309-149.html
Please like, subscribe, and share if youve enjoyed this show. And if you have some industry news to share, get in touch with Stuart Cording on LinkedIn (https://www.linkedin.com/in/stuart-cording/). Elektor News Bytes - Show #9 - Inductors on Silicon, Skills for Fabs, Cameras, TPMS, and more!](https://i.ytimg.com/vi/MD-2QFOxdHY/mqdefault.jpg)


