Uploaded August 2026 | Updated September 2026, 1 week ago
Tequila's 'additive free' movement showed consumers how much of the category was quietly loaded with additives, and the market appeared to move accordingly — additive-free bottles started flying off shelves, and sales of industrial tequila dropped. (Disclaimer: figures are anecdotal or taken from non-audited sales data)
To hear more watch or listen to the interview with Grover Sanschargin of Agave Matchmaker now, on Spotify, Apple, YouTube.
Tequila's 'additive free' movement showed consumers how much of the category was quietly loaded with additives, and the market appeared to move accordingly — additive-free bottles started flying off shelves, and sales of industrial tequila dropped. (Disclaimer: figures are anecdotal or taken from non-audited sales data)
To hear more watch or listen to the interview with Grover Sanschargin of Agave Matchmaker now, on Spotify, Apple, YouTube.
