Uploaded July 2025 | Updated September 2026, 1 week ago
Paul Nixon at Real Mary King’s Close shares how online travel agencies (OTAs) like GetYourGuide have become an essential part of their ticketing and guest experience strategy. He explains how working with OTAs has expanded their reach, bringing in new audiences and helping to manage visitors during peak and off-peak seasons.
Discover how seamless integration between OTAs and internal systems gives Real Mary King’s Close access to real-time updates to booking calendars, CRM, and ticketing. Paul also explains that the integrations allow them to manage their capacity dynamically; increasing their availability on OTAs when their own website is busy during peak season, and vice versa during the quieter months.
It’s also helped them deliver a smoother customer experience, boosting guest satisfaction thanks to a seamless digital journey, capturing invaluable customer data, and improving their operational efficiency with more precise scheduling of tours to meet customer demand.
Whether you're in heritage tourism or attractions management, this video is useful for anyone keen to leverage OTAs and booking technology to grow and optimise their business.
Find the right booking system for your attraction - support.visitscotland.org/advice-support/support-by-sector/visitor-attractions/bookings
Learn more about working with an OTA - support.visitscotland.org/advice-support/grow-your-business/travel-distribution/online-travel-agent
Mentioned in this video:
The Real Mary King’s Close - realmarykingsclose.com
GetYourGuide (OTA) - getyourguide.com
FuseMetrix (booking system) - fusemetrix.com
Paul Nixon at Real Mary King’s Close shares how online travel agencies (OTAs) like GetYourGuide have become an essential part of their ticketing and guest experience strategy. He explains how working with OTAs has expanded their reach, bringing in new audiences and helping to manage visitors during peak and off-peak seasons.
Discover how seamless integration between OTAs and internal systems gives Real Mary King’s Close access to real-time updates to booking calendars, CRM, and ticketing. Paul also explains that the integrations allow them to manage their capacity dynamically; increasing their availability on OTAs when their own website is busy during peak season, and vice versa during the quieter months.
It’s also helped them deliver a smoother customer experience, boosting guest satisfaction thanks to a seamless digital journey, capturing invaluable customer data, and improving their operational efficiency with more precise scheduling of tours to meet customer demand.
Whether you're in heritage tourism or attractions management, this video is useful for anyone keen to leverage OTAs and booking technology to grow and optimise their business.
Find the right booking system for your attraction - support.visitscotland.org/advice-support/support-by-sector/visitor-attractions/bookings
Learn more about working with an OTA - support.visitscotland.org/advice-support/grow-your-business/travel-distribution/online-travel-agent
Mentioned in this video:
The Real Mary King’s Close - realmarykingsclose.com
GetYourGuide (OTA) - getyourguide.com
FuseMetrix (booking system) - fusemetrix.com
