Uploaded March 2021 | Updated September 2026, 1 week ago

---

This webinar recording will help tourism businesses improve their search engine ranking by optimising their websites and associated social media accounts.

After watching these recordings, viewers will have a better understanding of:
• How to assess their existing search engine rankings.
• Discovering how to improve their ranking.
• The tools they can use to help them do this.
• Examples of best practice in the tourism sector.

These recordings are produces as part of a partnership between VisitScotland and Business Gateway’s DigitalBoost programme.