Uploaded May 2026 | Updated September 2026, 6 days ago

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At Commerce Toronto, Julia Kirouac, Founder & CEO of nud fud, delivers the CPG talk most founders are too polished to give.

After 13 years building one of Canada's cleanest snack brands - with her own factory, zero shortcuts on ingredients, and a hard lesson in what consumers say versus what they actually buy - Julia breaks down the real economics of retail: margins, trade spend, listing fees, and why the best product doesn't always win. She also shares what's working with her newer brand Wild Ones Organics, launching in Walmart. Essential viewing for CPG founders, food entrepreneurs, and anyone building a consumer product in Canada.


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