Uploaded May 2021 | Updated September 2026, 2 weeks ago
Robert Cialdini is an internationally recognized expert on the science of influence. His book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide. As a social psychologist, Cialdini has conducted foundational research on compliance, social norms, and helping behavior. But he is perhaps best known for boiling influence down to several key principles.
He just released an updated and expanded edition of Influence: The Psychology of Persuasion (amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/), and it’s well worth checking out! I was excited to talk with him about the new book, how he started studying influence, what made him write a book for the public at a time when academics stayed within their university walls, and how we can be effective communicators of social science findings.
Episode 37 of Opinion Science, Released May 10, 2021. Produced and hosted by Andy Luttrell.
For a transcript of this episode and a link to the things we discuss, visit the episode's webpage: opinionsciencepodcast.com/episode/influence-with-robert-cialdini
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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.
Follow this psychology podcast...
Website: opinionsciencepodcast.com
Apple Podcasts: podcasts.apple.com/us/podcast/opinion-science/id1506227206
Twitter: twitter.com/OpinionSciPod
Facebook: facebook.com/OpinionSciPod
Robert Cialdini is an internationally recognized expert on the science of influence. His book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide. As a social psychologist, Cialdini has conducted foundational research on compliance, social norms, and helping behavior. But he is perhaps best known for boiling influence down to several key principles.
He just released an updated and expanded edition of Influence: The Psychology of Persuasion (amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/), and it’s well worth checking out! I was excited to talk with him about the new book, how he started studying influence, what made him write a book for the public at a time when academics stayed within their university walls, and how we can be effective communicators of social science findings.
Episode 37 of Opinion Science, Released May 10, 2021. Produced and hosted by Andy Luttrell.
For a transcript of this episode and a link to the things we discuss, visit the episode's webpage: opinionsciencepodcast.com/episode/influence-with-robert-cialdini
==================
Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.
Follow this psychology podcast...
Website: opinionsciencepodcast.com
Apple Podcasts: podcasts.apple.com/us/podcast/opinion-science/id1506227206
Twitter: twitter.com/OpinionSciPod
Facebook: facebook.com/OpinionSciPod
