Uploaded July 2023 | Updated September 2026, 2 weeks ago
Dr. Matt Rocklage studies the words we use to express opinions. He’s an assistant professor of marketing the University of Massachusetts-Boston. In our conversation, Matt talks about the Evaluative Lexicon, which is a tool he developed to quantify the language of opinion. Take an online review, feed it into the Evaluative Lexicon, and it’ll tell you how much the person liked or disliked the product and how much their emotions played a role in their opinion. His research with this tool has shown just how potent emotion can be and how we should approach studying language in psychology.
Episode 31 of Opinion Science, Released February 15, 2021. Produced and hosted by Andy Luttrell.
For more, head to this episode's webpage: opinionsciencepodcast.com/episode/language-of-opinion-with-matt-rocklage
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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.
Follow this psychology podcast...
Website: opinionsciencepodcast.com
Apple Podcasts: podcasts.apple.com/us/podcast/opinion-science/id1506227206
Twitter: twitter.com/OpinionSciPod
Facebook: facebook.com/OpinionSciPod
Dr. Matt Rocklage studies the words we use to express opinions. He’s an assistant professor of marketing the University of Massachusetts-Boston. In our conversation, Matt talks about the Evaluative Lexicon, which is a tool he developed to quantify the language of opinion. Take an online review, feed it into the Evaluative Lexicon, and it’ll tell you how much the person liked or disliked the product and how much their emotions played a role in their opinion. His research with this tool has shown just how potent emotion can be and how we should approach studying language in psychology.
Episode 31 of Opinion Science, Released February 15, 2021. Produced and hosted by Andy Luttrell.
For more, head to this episode's webpage: opinionsciencepodcast.com/episode/language-of-opinion-with-matt-rocklage
==================
Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.
Follow this psychology podcast...
Website: opinionsciencepodcast.com
Apple Podcasts: podcasts.apple.com/us/podcast/opinion-science/id1506227206
Twitter: twitter.com/OpinionSciPod
Facebook: facebook.com/OpinionSciPod
