Uploaded August 2024 | Updated September 2026, 2 weeks ago
Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron’s story and some of his research on how the influence of calling a product “top-rated” versus “best-selling” depends on culture (Barnes & Shavitt, 2024).
Episode 95 of Opinion Science, Released April 22, 2024. Produced and hosted by Andy Luttrell
For more, head to this episode's webpage: opinionsciencepodcast.com/episode/cultural-consumer-psychology-with-aaron-barnes
==================
Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.
Follow this psychology podcast...
Website: opinionsciencepodcast.com
Apple Podcasts: podcasts.apple.com/us/podcast/opinion-science/id1506227206
Twitter: twitter.com/OpinionSciPod
Facebook: facebook.com/OpinionSciPod
Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron’s story and some of his research on how the influence of calling a product “top-rated” versus “best-selling” depends on culture (Barnes & Shavitt, 2024).
Episode 95 of Opinion Science, Released April 22, 2024. Produced and hosted by Andy Luttrell
For more, head to this episode's webpage: opinionsciencepodcast.com/episode/cultural-consumer-psychology-with-aaron-barnes
==================
Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.
Follow this psychology podcast...
Website: opinionsciencepodcast.com
Apple Podcasts: podcasts.apple.com/us/podcast/opinion-science/id1506227206
Twitter: twitter.com/OpinionSciPod
Facebook: facebook.com/OpinionSciPod
